Programmatic and CTV Specialist II

Job Summary: As a Programmatic and CTV Specialist II, you will serve two main customer types: Self-serve DSP users, and managed service media clients (to keep things interesting and maximize your growth opportunities, you will serve a mix of both clients). For our self-serve clients, you will use your programmatic experience as a DSP user to provide analysis and recommendations to our self-serve clients. Stirista’s DSP users are sophisticated media professionals whose needs will exercise your full range of programmatic expertise and help you grow your programmatic expertise.

In serving our managed service clients, you will plan, build, launch, and manage multichannel campaigns for Stirista clients. You will analyze client objectives, assets, and requirements, then build and execute strategic and tactical media recommendations. You will have access to an industry-leading DSP and advanced attribution solutions and will use those to optimize campaigns to client objectives.

Duties/Responsibilities:

• Work with client services and clients to understand clients’ DSP needs, monitor their usage to proactively identify ways to prevent or address problems, and provide programmatic recommendations to maximize their success.
• Work with sales, client services, and clients to understand clients’ campaign needs and plan multichannel digital advertising campaigns that fulfill those needs. You will focus on programmatic CTV and display, but opportunities will exist for work in paid social media and paid search as appropriate.
• Build, launch, and manage delivery of primarily programmatic CTV and Display campaigns.
• Analyze campaign performance against KPIs, finding ways to optimize campaign strategy, tactics, and budgets to improve performance and efficiency, and implement those optimizations.
• Build client-facing reports and communications that effectively convey campaign results and recommendations for even greater performance. Measurement will include media delivery and performance against online and offline business results.

Required Skills/Abilities:

• A deep understanding of programmatic media buying, including hands-on experience building and managing campaigns, troubleshooting problems, and managing inventory, in DSPs and/or SSPs.
• Ability to function well in a high-paced and at times stressful environment with multiple demands, shifting priorities, ambiguity, and rapid change.
• Excellent written and verbal communication skills.
• Working constructively with other team members to help think through planning, optimization, and troubleshooting.
• Proficient with Google Workspace suite, Microsoft Office suite, and related software.

Education and Experience:

• 1 or more years’ experience directly working with programmatic ad buying tools (DSP, SSP).
• Experience selecting and recommending audiences for digital advertising campaigns.
• Experience with paid social media or paid search platforms is a differentiator.
• Bachelor’s degree in a technical or business-related field is preferred.

Stirista Culture

At Stirista, we foster a collaborative and inclusive environment where innovation and teamwork are highly valued. We are committed to employee growth and development and believe in recognizing and rewarding hard work

Our Mission is to help marketers generate revenue with our identity-level data. As marketers ourselves, we know that one-size-fits-all solutions and decayed data don’t work, so we built our modular and real-time OMNA Identity Graph from the ground up to arm you with marketing data that actually works.

Vision: We remove common roadblocks to help companies acquire, retain, and activate customers effectively, efficiently, and ethically. We believe in a fun, vibrant environment where our unmatched teamwork leads to better innovation for our clients.

Values: At the heart of our company culture, we encourage every team member to make a STIR. This means setting ambitious goals, embracing adaptability, fostering optimism, and maintaining the utmost respect and integrity.

Strive – Push for progress. We work toward excellence with focus, energy, and a drive to improve every day.

Think – Stay open. We adapt, challenge assumptions, and approach change with curiosity, not resistance.

Inspire – Lead with belief. We bring positivity into the room, build momentum, and help others see what’s possible. .

Rally - Show respect. We back each other, listen well, and build strong, trusted relationships that last.

Employee Benefits

At Stirista, we believe in supporting our team. That's why we offer a robust employee benefits program designed to help you thrive both professionally and personally while working at Stirista. Our offerings include a free medical, dental, and vision plan, a 401(k) with a generous company match of up to 5%, a flexible paid time off policy for vacation, illness, and personal needs, and 9 paid federal holidays.

Other duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up-to 15 pounds at times.
• Ability to adhere to the company's hybrid work policy. This position requires a minimum of three days per week in one of our offices for employees residing within a 30-mile radius of the following locations: San Antonio, TX (HQ), Manhattan, NY, Hauppauge, NY, Boston, MA, or Pompano Beach, FL.
• Remote workers must reside in one of the following states: TX, FL, MA, NY, CO, CT, IA, IL, ME, MD, MN, NC, NJ, OR, PA, RI, SC, VA or WI.