Public Relations Associate Account Manager / Account Manager

Job Title: Public Relations Associate Account Manager / Account Manager

Company: Upcycle Communications

Location: Hybrid, Singapore

About Upcycle Communications:

Upcycle Communications is an independent, award-winning agency specialising in purpose-driven communications for brands on a mission. Working with internationally renowned names in luxury hospitality and tourism, global beauty and lifestyle brands, and award-winning bars and restaurants, our team leverages both a global mindset and strong local experience to tailor communications solutions directly to business needs, providing meaningful, smartly crafted strategies that make an impact and create value.

Our work includes media relations, social media strategy, content creation, partnership marketing, brand development, thought leadership, copywriting, events, internal communications and strategic introductions.

THE ROLE:

Upcycle Communications is seeking a highly motivated Associate Account Manager / Account Manager to join our dynamic team. The ideal candidate will have prior agency experience in Public Relations and a solid rolodex of media and influencer contacts, proven track record in leading teams to deliver results, contributing to integrated campaigns, and fostering a positive work environment.

This is a core position responsible for creating and maintaining strong media and influencer relations as well as acting as a key day-to-day point of contact for clients, and supporting junior team members. You’ll help oversee the team’s workload, keep an eye out for any challenges, and bring them to your line manager’s attention as necessary. Clear communication, a collaborative spirit, and teamwork are key to being successful in this role.

JOB DESCRIPTION:

Team Management

• Manage both upwards and downwards effectively, flagging potential issues to your line manager in a timely manner, and coming prepared with a well thought-out solution.
• Manage the scheduling and coordination of regular internal and client meetings.
• Effectively and constructively manage the workloads of the junior team, coordinating team efforts and inspiring other members to proactively achieve results and exceed expectations.
• Foster a culture of open communication and information sharing within your account teams.
• Ensure all team members are informed and across account activities at all times.

Client and Account Management

• Maintain smooth running of the individual client campaigns as day-to-day client contact.
• Demonstrate a sound understanding of the business and communications objectives of each client.
• Review reports, lists and drafted materials with a keen eye for detail.
• Help to maintain relationships with clients through daily contact and proactive management.
• Support senior managers and directors in setting and executing strategy on client accounts.

Media and Influencer Relations

• Build and maintain a network of local and regional media and influencer contacts, with an eye to incorporating more high-level editors and prestige titles.
• Take a proactive role in meeting key media and encouraging your junior team members to do the same.
• Handle forward feature planning and regular proactive media pitching on behalf of clients.
• Be able to confidently sell-in sophisticated stories and interviews to journalists.
• Draft and distribute a variety of written materials, including but not limited to press releases, bylines, content briefs, and be able to tailor each content piece as needed to the journalist you’re speaking to, in order to secure coverage.

Campaign Implementation, Research and Administration

• Conduct and oversee regular media monitoring for clients in offline and online media including social channels.
• Support the senior team in preparing new business proposals or presentations.
• Oversee the delivery of client campaigns, ensuring your team delivers the required activities and results, and stays aligned with the campaign plan and agreed KPIs.
• Organise weekly meetings, preparing and distributing agendas in advance, and sharing action points the following day.
• Collaborate with junior team members to ensure coverage trackers, media lists, and budget trackers are kept up to date.

Team Collaboration and Company Contribution

• Proactively volunteer to participate in activities beyond your day-to-day account work and responsibilities.
• Assist with updating the Upcycle website, social media (IG) and client list as needed.
• Represent the company at client and industry events.
• Take a lead role in the development of junior team members and provide feedback to your director or line manager in a timely manner.
• Collaborate effectively with your teams to achieve common goals.

QUALIFICATIONS:

• 3-5 years’ experience in public relations, social media marketing, digital marketing or communications, ideally agency side in Singapore
• Possess a mix of skills across media relations, social media, influencer programmes, content, events, activations, and corporate profiling
• Existing network of relationships with media and influencers
• Excellent English communication both verbally and in writing
• Able to work with people at all levels and juggle multiple clients and projects, sometimes with conflicting priorities
• A Singaporean or PR

Resourceful:

• A problem-solver who is always able to find new ways to do things and proactively seeks out solutions for challenges
• Quick-thinking and quick-acting
• Able to connect the dots to create opportunities and secure results

Relevant:

• Innately curious, and keep up to speed with industry trends and developments
• In possession of a good nose for business opportunities
• Have your finger on the pulse and know what’s hot and what’s not in the world of consumer lifestyle, food, entertainment and hospitality both in Singapore and abroad

Responsible:

• Passionate about making a difference, and expects excellence from themselves, colleagues, and clients
• Approaches all tasks however big or small with the same attention to detail and respect for timelines
• Highly organised, creative and flexible

Respectful:

• Able to work with people at all levels
• Able to juggle multiple clients and projects, sometimes with conflicting priorities
• Helpful, kind, polite and appropriate

BENEFITS:

• Competitive salary and benefits
• Annual leave and Public Holidays (including office closures during Christmas, CNY and extra days off for your Birthday and World Mental Health Day)
• Flexible work arrangements (WFO 3 days/ week, WFH 2 days/ week and WFA 2 weeks/year)
• Regular team building and upskilling sessions

HOW TO APPLY:

You may apply via LinkedIn, or you can send your resume, cover letter, and references to hello@upcyclecomms.com with the subject line "AAM/AM - [Your Name]."

Upcycle Communications is an equal opportunity employer and welcomes candidates from all backgrounds to apply. We thank all applicants for their interest, but only those selected for an interview will be contacted.