Recruitment Marketing Strategist

Job Description This is a remote position. About WorkBetterNow WorkBetterNow ( www.workbetternow.com ) connects full-time remote professionals living in Latin America and the Caribbean with US-based companies seeking global talent. We empower talented individuals to build meaningful careers while helping businesses access the skilled workforce they need to grow. The Opportunity We're seeking an experienced Recruitment Marketing Strategist to join us as a contractor for 5–6 months. If you're a strategic marketing leader with deep expertise in high-volume candidate acquisition and LATAM markets, this is your chance to make an immediate impact on a rapidly growing organization. What You'll Own Build scalable funnels: Design and optimize a recruitment marketing funnel and playbook that drives high-volume candidate acquisition. Optimize paid media: Evaluate and improve current paid advertising performance—budget allocation, channel mix, and campaign ROI for hiring outcomes. Strengthen our employer brand: Enhance our value proposition and recruitment messaging to resonate with talent in LATAM and Caribbean markets. Create engagement strategies: Design candidate nurture, retargeting, and re-engagement campaigns that move prospects through the funnel. Drive insights: Build dashboards and analytics using attribution modeling, funnel analysis, A/B testing, and cost-per-acquisition metrics. Localize market strategy: Advise on regional differences, labor market dynamics, and candidate behavior across LATAM and the Caribbean. Coach and transfer knowledge: Work alongside our internal team, documenting playbooks and best practices to build their capability long-term. Recommend improvements: Assess our recruitment operations and processes, then help implement enhancements that raise performance. Requirements Must-Haves: 7+ years hands-on experience in recruitment marketing, talent acquisition, employer branding, or hiring-focused marketing roles Proven track record managing high-volume recruitment campaigns that generate thousands of applications monthly Optimization expertise: Demonstrated success improving paid acquisition strategies for hiring outcomes (not just clicks or traffic) LATAM market knowledge: Strong experience working across Latin American and Caribbean labor markets; clear understanding of regional differences and cultural nuances Professional English: Fluent written and spoken English (C1 level or higher) to collaborate with US-based teams Technical skills: Hands-on expertise with LinkedIn ads, paid media platforms, email marketing, and recruitment funnels Analytical mindset: Proficiency in attribution modeling, funnel analytics, A/B testing, and cost-per-applicant measurement Remote-ready: Comfortable working independently in a fully remote environment with English-speaking stakeholders Nice-to-Have: Experience in staffing, BPO, high-volume hiring, or talent marketplaces Familiarity with candidate CRM, lifecycle marketing, or remarketing automation Prior consulting, interim, or fractional engagement roles Experience supporting Caribbean hiring markets in addition to LATAM Knowledge of employer brand measurement or talent brand tracking Advanced dashboarding and reporting capabilities Benefits Position Type: Independent contractor (freelance/temporary) Duration: 5–6 months Schedule: 20 hours per week (flexible) Compensation: Paid in USD Location: Remote (must be based in Latin America or the Caribbean)