Region CFS Director

The Regional CFS Director serves as a strategic business partner to Market and Store leadership, driving operational excellence and improving performance across AutoNation's Customer Financial Services (CFS) organization. This role develops and supports CFS Development Managers through coaching, training, and operational leadership to improve key performance metrics, including Per Vehicle Retail (PVR), Product Penetration (PI), Vehicle Protection Products (VPP), Customer Satisfaction (CSI), and overall profitability. Working cross-functionally, the Director leads the implementation of enterprise initiatives, drives organizational change, and builds sustainable learning solutions that strengthen organizational capability and ensure consistent execution across the CFS organization.

Organizational Relationships

Reports To

• VP, Operations & OEM Relations

Key Responsibilities

• Serve as the field subject matter expert for CFS operations, partnering with Corporate, Market, and Store leadership to improve operational execution and business performance.
• Coach, develop, and support CFS Development Managers to drive consistent execution, and sustainable business results.
• Partner with Market Presidents and General Managers to develop action plans that improve PVR, product penetration, VPP, CSI, profitability, and other key performance indicators.
• Attend Monthly Operating Reviews (MORs) and provide strategic recommendations based on operational trends, performance data, and business opportunities.
• Lead, coach, develop, and manage the team of CFS Trainers, establishing clear performance expectations, providing ongoing feedback, and supporting their professional development.
• Consult with field leadership on compensation strategies, pay plans, staffing, and performance management initiatives that align with organizational objectives.
• Identify organizational capability gaps and develop learning strategies that strengthen leadership effectiveness, sales execution, customer experience, and operational consistency.
• Design, implement, and facilitate training programs that support new initiatives, technology enhancements, operational processes, and leadership development.
• Lead change management efforts by effectively communicating initiatives, building stakeholder alignment, and ensuring successful field adoption.
• Measure the effectiveness of learning programs through performance metrics, business outcomes, and participant feedback, continuously refining programs to maximize impact.
• Support the development, launch, and continuous improvement of AutoNation CFS initiative.
• Build strong relationships across Corporate and Field Operations to ensure alignment, collaboration, and consistent execution of enterprise priorities.
• Utilize data and performance analytics to identify trends, prioritize opportunities, and recommend actions that improve operational performance.
• Maintain a regular field presence through dealership visits, coaching sessions, operational assessments, and leadership meetings.
• Facilitate national and regional CFS meetings, MOR’s, conference calls, and leadership workshops as required.
• Collaborate with product partners to evaluate product performance, identify growth opportunities, improve product penetration, and maximize profitability while enhancing the customer experience.
• Monitor partner performance using data, financial analysis, and key performance indicators to identify trends, address gaps, and drive continuous improvement in CFS results.
• Partner with corporate CFS leadership to implement lender and product initiatives, communicate program changes, and ensure consistent execution across markets and dealerships.
• Drive field alignment and accountability by working with Market CFS leadership, CFS Development Managers, and dealership teams to strengthen partner engagement and optimize lender and product performance
• Partner with AutoNation Finance to align CFS strategies, financing initiatives, and dealership execution with enterprise objectives.
• Monitor AutoNation Finance performance and key metrics to identify opportunities, address performance gaps, and drive continuous improvement across the assigned territory.
• Identify and resolve operational challenges related to lender programs, product offerings, deal funding, and partner processes, collaborating with internal stakeholders to develop effective solutions.

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Exciting Benefits and Perks Await You:

• Competitive compensation and 401k matching

• Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits.

• Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear

• Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers

• Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide

AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve.

AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.

Why Work Here?

At AutoNation, what drives you, drives us. We're looking for passionate and committed people to bring their drive to our team to help drive a peerless Customer experience.

About Us

We're AutoNation - the biggest and most renowned automotive retailer in America, and a proud member of the Fortune 150. But that's just the beginning. We're in the midst of an incredible multi-year digital transformation that's set to revolutionize the industry.

At AutoNation, we're not just interested in keeping up with the times - we're dedicated to leading the charge. We're passionate about innovation and pushing the boundaries of what's possible, all while keeping our customers, coworkers, and communities in the driver’s seat. We believe that together, we can create a brighter future for everyone.