Sales & Business Development Manager

South & Central UK Territory £37,000 + £5,000 Car Allowance + Bonus

Do you enjoy combining relationship-building, business development and hands-on commercial execution?

We're looking for a driven Sales & Business Development Manager to join a growing food business with a unique proposition in the premium retail sector. This is an opportunity to take ownership of an established territory while also identifying and winning new business across independent retailers, farm shops and garden centres.

Covering a territory stretching from Birmingham through the South Coast, across Wales and into the South East, you'll have the autonomy to manage your region, develop long-term customer relationships and make a visible impact on business growth

About the Business

Our client supplies premium food products to a loyal network of independent retailers across the UK. Their brand is well-established within farm shops, garden centres and specialist food retailers, and demand continues to grow.

As part of a close-knit and entrepreneurial team, you'll have the opportunity to influence commercial strategy, develop existing accounts and identify new routes to market.

What You'll Be Doing

This is a varied role that combines account management, new business development and retail execution.

You'll:

Develop and grow existing customer relationships through regular store visits and commercial reviews.
Identify opportunities to increase sales through range expansion, merchandising and promotional activity.
Prospect and win new independent retail customers across your territory.
Manage customer onboarding from initial discussion through to installation and launch.
Create compelling sales reviews and business development plans using sales data and market insight.
Represent the business at exhibitions and industry events.
Gather competitor, customer and market intelligence to support future growth opportunities.
Work closely with the Head of Sales and wider team to maximise commercial opportunities.

What Makes This Role Different?

This isn't a desk-based sales role.

You'll be out in the market, building genuine relationships with independent business owners and helping them maximise sales. From presenting growth opportunities to supporting new site installations, you'll see the direct impact of your work on customers' success.

It's a role for someone who enjoys rolling their sleeves up and making things happen.

We're Looking For

Proven B2B sales or business development experience.
Experience within food, FMCG or retail sectors.
Strong relationship-building and influencing skills.
A self-motivated individual who thrives working autonomously.
Commercially minded with a passion for growing customer accounts.
Willingness to travel across the territory with occasional overnight stays.
Knowledge of farm shops, garden centres or independent retail would be advantageous but isn't essential.

Why Join?

Established and respected brand.
High level of autonomy and ownership.
Opportunity to directly influence growth.
Varied role combining account management and new business.
Supportive, entrepreneurial culture.
Car allowance and bonus potential.

Location: Home-based with travel across Birmingham, Mid Wales, South Central England, the South Coast and South East.

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