Regional Promotions Director

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Regional Promotions Director

Company: LocaliQ, powered by the USA TODAY Network

Location: This is a remote role supporting a designated region. In this highly collaborative position, you will work closely with sales leaders and sellers across multiple markets to drive revenue growth for Promotions, Community Choice, and High School Sports Promotions programs. Regular travel throughout the region is required to support client engagement, sales initiatives, training, and business development efforts. While based remotely, periodic attendance at company offices, regional meetings, and corporate events may be required.

About LocaliQ

At LocaliQ, part of USA TODAY Co., we help businesses grow by combining advanced marketing solutions, trusted audience reach, and the expertise to drive measurable results. Powered by the USA TODAY Network, we connect local businesses with engaged audiences through innovative advertising, promotions, events, and marketing solutions. In this role, you'll work closely with sales leaders and sellers across multiple markets to drive growth for Promotions, Community Choice, and High School Sports Promotions programs. You'll help bring revenue-generating solutions to market, support sellers in winning business, and contribute to the success of one of the nation's most recognized media and marketing organizations.

What You Will Do:

This position oversees the revenue growth of Promotions, Community Choice and High School Sports Promotions within a Region. The primary responsibility of this role is to partner with our B2B Channel to sell the portfolio at scale, supporting Sales to win clients with Promotions as part of our overall go to market.

Key Responsibilities:

• Collaborate with Channel Leaders, Market Leaders, and Sellers to maintain a strong forward-looking pipeline that scales opportunities and drives successful campaign outcomes.
• Lead sales launches and spend significant time with partners and prospects on sales calls to deepen relationships, strengthen partnerships, and secure additional business.
• Meet or exceed all assigned revenue goals and performance targets.
• Demonstrate expert knowledge of Gannett Media's sales and marketing portfolio, including promotions, events, digital products, and digital marketing services, and share that expertise with partners and internal teams.
• Partner with cross-functional resources to strengthen go-to-market strategies and increase business wins.
• Identify market opportunities by understanding customer needs and recommending solutions that deliver measurable business value.
• Drive customer retention through exceptional service, proactive communication, effective reporting, and strong account management.
• Provide management with accurate revenue reporting, forecasting, and market intelligence that may impact business performance.
• Maintain the highest standards of personal and professional conduct both internally and in the marketplace.
• Prioritize campaign performance and optimization to ensure clients achieve expected outcomes.
• Lead Community Choice sales initiatives, including Upfront Selling, Ballot Rounds, and Market Your Awards programs across assigned markets.
• Drive new business growth by partnering with all sales channels and supporting performance management efforts that maximize program success.
• Pursue renewal opportunities across Community Choice, Promotions, and High School Sports Promotions programs to maximize retention and revenue growth.
• Train and develop new leaders and sellers on Promotions, Community Choice, and High School Sports Promotions programs, including delivering content for monthly company-wide calls and Community Choice University.
• Utilize Salesforce and collaborate with Sales Strategists and cross-functional teams to support opportunity planning, integration, and execution.
• Develop compelling proposals and partner with other sales channels to present the full portfolio of advertising and marketing solutions to clients and prospects.

Qualifications:

• Bachelor’s Degree in Sales, Marketing or Business preferred; or equivalent work experience in media-related business
• 5+ years of successful Media Sales Leadership and Key Account Sales
• Expertise in the development of business plans and sales proposals, trend analysis, forecasting and a core understanding of the metrics of our business.

Benefits

We believe high performance should be recognized and supported through compensation, development, and real opportunity to grow your skills.

• Competitive compensation

• 401(k) with company match

• Career development opportunities

• Flexibility and autonomy in a remote work environment

• Comprehensive health, dental & vision coverage options and more

• Unlimited MTO time off, including paid holidays

• Structured onboarding to get you ramped fast

• Access to industry-leading tools, resources, and marketing expertise

The annualized base salary for this role will range between $100,000 and $120,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.