Regional Sales Manager - West
- Salary
- From $125KUSD per year
- Hiring from
- United States
- Work type
- Remote
- Posted
- Sep 28, 2026
Peerless-AV is seeking an experienced Regional Sales Manager (RSM) with extensive Pro AV sales experience to promote and sell Peerless-AV solutions, develop new business, and grow existing customer relationships throughout the assigned region.
The Regional Sales Manager will be responsible for understanding Peerless-AV products, identifying customer needs, and developing strong relationships with established accounts and new business opportunities. This includes working with dealers, distributors and their customers, specifiers, end-users, and other key partners within the territory.
The RSM will manage the overall success of the region with a focus on maximizing profitable sales growth, expanding Peerless-AV's presence in the market, and delivering an exceptional customer experience.
Territory: The RSM will be responsible for Alaska, Arizona, California, Hawaii, Idaho, Montana, Nevada, Oregon, Washington, Wyoming, Alberta, British Columbia, Manitoba, Northwest Territories, Nunavut, Saskatchewan, and Yukon.
Residency Requirement: Candidates must currently reside in California or Washington to be considered for this position.
Education:
- Bachelor’s Degree (preferred)
Experience:
- At least 5 years in outside sales or related position.
Skills/Abilities:
- Effective writing skills
- Excellent communication and listing skills
- Effective sales presentation skills
- Self-motivated, high energy, strong work ethic
- Well-developed people skills
- Good judgment, positive mental attitude
- Effective knowledge of the use of computers from remote locations
- Demonstrated pattern of success in sales career
- Effective sales management skills
- Strategic sales planning skills
- High personal integrity in work and social interactions
ESSENTIAL RESULTS:
- Effectively service existing accounts and establish new accounts by smart planning and organizing of daily work schedule to call on current and potential sales opportunities.
- Meet sales objectives of the region.
- Manage annual expense budget effectively, finishing below budget, as directed.
- Must demonstrate continual success pursuing and securing new accounts.
- Keep management informed of all worthy sales contacts by submitting call information each week in Sales and Marketing system.
- Monitor competition and gather, on an on-going basis, current marketplace information, including pricing, products, new products, delivery schedules, programs, merchandising, and other information that may be helpful.
- Educate dealer/distributor personnel on our products and how to sell them.
- Prepare a resourceful annual region sales plan and effectively execute it.
- Recommend changes to be made in our products, services, and policies to management based on in-field feedback and observations.
- Resolve customer issues by investigating problems, developing solutions, resolving complaints, and/or preparing reports.
- Assist in marketing research activity as requested by management.
- Support other Peerless AV sales people and associates while in the field.
- Use proper company forms and procedures for all administrative functions.
- Treat customers, end-users, and Peerless-AV associates with dignity, respect, and good communication.
- Manage extensive travel (50%) efficiency.
- Provide strategic counsel to the Director National Accounts, Managing Director, Commercial Sales and VP Sales & Marketing North America & APAC.
- All other duties as assigned.
- Aware of the Quality & Environmental Policies & Objectives and understand your role & contribution towards these goals and how activities in your area contribute towards these objectives.
WORKING CONDITIONS:
- Professional, business/office setting.
- Prolonged periods of sitting at a desk and working on a computer (constant computer-based work).
- Occasionally entering plant/warehouse (can range in temperature, humidity and dust levels).
- Occasional bending (at knees) or lifting boxes/packages 2-50 lbs.
- Must be able to wear required safety PPE.