Regional Sales Manager – West England & Wales

Join Dairy Energy, Biolectric’s distributor in the UK, and play a key role in expanding our position in the dairy farming market across the West of England and Wales.

Supported by our existing UK team and Biolectric’s Belgian headquarters, your focus is clear: meet dairy farmers, identify the right farms, build relationships and convert opportunities into signed contracts.

Key responsibilities

Active field sales & customer engagement

• Spend most of your time out on farms, proactively visiting 15+ dairy farms per week.

• Use our strong existing lead database while continuously developing your own network and opportunities.

• Quickly assess whether a farm is a good fit for Biolectric technology based on its herd, manure management, energy use and farm set-up.

• Engage directly with dairy farmers, understand their business and explain clearly how on-farm anaerobic digestion could work for them.

• Build relationships from the first conversation through to a signed contract.

• Maintain momentum throughout the sales process and actively follow up opportunities.

• Be comfortable dropping in on a farm when you are nearby, introducing yourself and the technology, and securing a proper follow-up meeting.

• Build long-term relationships with farmers, advisers and other relevant contacts in the dairy sector.
  

Events & network development

• Organise and support open farm days, customer visits and agricultural shows to demonstrate our technology in practice.

• Build a strong network across the dairy farming community in the West of England and Wales.

• Generate new opportunities through referrals, existing customers and your agricultural network.

• Educate farmers about the benefits of small-scale, on-farm anaerobic digestion.
  

The person we are looking for

• You enjoy being on farms and talking directly with dairy farmers.

• You are commercially driven and get energy from turning a first conversation into a real opportunity.

• You can quickly understand a farm and recognise whether there is a potential fit.

• You are comfortable approaching people you have never met before and creating an opening.

• You know that agricultural sales takes persistence: you build trust, follow up consistently and stay close to the customer.

Why Biolectric is different

• A simple concept built around manure
  Our technology is designed around the digestion of fresh manure directly on the farm. Unlike many traditional biogas projects, our concept does not depend on energy crops such as maize or on transporting feedstock to the farm.

• Lower environmental impact
  By capturing methane from manure and converting it into renewable energy, dairy farms can reduce their environmental footprint while making productive use of a resource already available on the farm.

• Highly automated and easy to operate
  Biolectric plants are highly automated and designed specifically for dairy farmers. This keeps the farmer’s daily involvement low and avoids the operational complexity typically associated with larger anaerobic digestion plants.

• A proven farm-scale solution
  Rather than designing a new biogas project from scratch for every farm, Biolectric offers a standardised and scalable solution developed specifically for dairy farms. This makes projects easier to understand, operate and replicate.

Candidate profile

• Experience in direct sales, preferably within the agricultural sector.

• Strong negotiation skills and the ability to communicate convincingly.

• Willingness to travel regularly throughout the assigned region.

• Holds a valid driving licence and enjoys being on the road, visiting a wide range of dairy farms.

• A genuine interest in sustainable agriculture and environmental technology.

• Fluent English. Cymraeg is a plus.

• Ideally based in the West of England or Wales.
  

What we offer

• A role at the forefront of sustainable agricultural technology.

• A competitive salary and benefits package, including a company car.

• Opportunities for professional growth within a dynamic, international team.

• The opportunity to make a meaningful environmental impact through your work.
  

If you are motivated to make a difference in the agricultural sector with innovative and sustainable technology, we would be pleased to hear from you. Please apply with your CV and a short cover letter outlining your relevant experience and salary expectations.