REMOTE - Lead Digital Analyst (Experimentation Strategy)

Being good neighbors – helping people, investing in our communities, and making the world a better place – is who we are at State Farm. It is at the core of how we operate and the reason for our success. Come join a #1 team and do some good!

REMOTE: Qualified candidate living outside a 50 mile radius can plan to work remote.

HYBRID: Qualified candidates living within a 50-mile radius of a hub location listed below and should plan to spend time working from home and some time working in the office as part of our hybrid work environment.
HUB LOCATIONS: Bloomington, IL ; Richardson, TX ; Dunwoody, GA ; Tempe, AZ

SPONSORSHIP: Applicants for this position are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.

Turn customer behavior and performance data into a prioritized pipeline of experiment opportunities and clear evidence on what improves digital journeys. This role is part of the Digital Growth Engine, a multidisciplinary organization focused on building a stronger learning advantage through trusted data, disciplined experimentation, intelligent decisioning, and scalable technology. Our teams mission is to identify the highest-value customer and business opportunities, translates them into thematic testing roadmaps, and ensures experiments are designed to generate actionable learning and measurable improvement.

• Analyze clickstream, funnel, journey, conversion, engagement, and experience data to identify friction points and high-value testing opportunities.
• Quantify opportunity size and develop baselines that support experiment prioritization and roadmap planning.
• Partner with Experimentation Science to define hypotheses, metrics, guardrails, segments, and analytical requirements before launch.
• Create pre/post and exploratory analyses that help teams understand why an experiment performed as it did and what to test next.
• Build recurring views of experimentation portfolio performance, learning velocity, win rates, and realized value.
• Identify tagging, telemetry, and data quality gaps that impede reliable experiment measurement.
• Synthesize findings into clear recommendations for product, design, marketing, and growth partners.

• Bachelor's degree in analytics, statistics, economics, business, computer science, mathematics, or a related field, or equivalent practical experience.
• Strong SQL and analytical skills with experience working with large, complex datasets; proficiency in Python or R is a plus.
• Familiarity with clickstream data, i.e. Adobe Analytics/CJO, GA4, Mixpanel, Amplitude, etc
• Familiarity with AB testing tools & associated data, i.e. Optimizely, Target, Statsig, Eppo
• Experience with digital, customer, product, marketing, or experimentation analytics and the ability to translate analysis into recommendations.
• Working knowledge of data visualization and BI tools, measurement frameworks, data quality practices, and analytical documentation.
• Strong communication and collaboration skills with the ability to work across technical and non-technical partners.

Preferred Experience

• Experience working in a large, regulated enterprise and navigating privacy, security, legal, risk, and governance requirements.
• Experience with digital customer journeys, insurance or financial services, growth analytics, personalization, experimentation, or marketing technology.
• Demonstrated success working in cross-functional product or pod-based operating models and moving work from insight to implementation.
• A bias toward measurable outcomes, reusable capabilities, clear documentation, and continuous learning.

Because work-life balance is a priority at State Farm, compensation is based on our standard 38:45-hour work week!

• Potential starting salary range: $97,000 - $142,000. Starting salary will be based on skills, background, and experience. High end of the range limited to applicants with significant relevant experience
• Potential yearly incentive pay up to 15% of base salary

At State Farm, we offer more than just a paycheck. Check out our suite of benefits designed to give you the flexibility you need to take care of you and your family!

• Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus.
• Stay Well! Focus on you and your family’s health with our robust health and wellbeing programs. State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan. All medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to vision, dental, telemedicine, 24/7 mental health professionals, and much more!
• Develop and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.
• Plan Ahead! Plan for those big moments in life with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our State Farm Federal Credit Union!
• Take a Little “You” Time! You will have access to our generous time off policies designed so you can plan around holidays, family events, volunteering, or just to take a relaxing day off. With the opportunity to initially earn up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days, there will be plenty of time for you!
• Give Back! We offer several ways to give back through our Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund.
• Finish Strong! Plan for retirement using free financial advisors and a 401(k) plan with company contributions of up to 7% of your salary.

Visit our State Farm Careers page for more information on our benefits, locations, and the hiring process of joining the State Farm team!