Reputation Analyst - Reporting & Sentiment

Client Overview

This role is with an online reputation management agency. The company helps clients address unflattering online information, such as bad reviews, lawsuit write-ups, or unfavorable articles, and ensures accurate representation when people use AI assistants.

Please include the following in your application

A short note on a recurring report or deliverable you've owned, the cadence, and the worst deadline miss you've had (or how you've avoided one). 2. Given a search result about a client, say, a Glassdoor page, a court filing, or a business directory listing, tell us how you'd decide whether it's positive, negative, or neutral for them, and why. We read these carefully. They tell us more than a résumé does.

Role Summary

The Reputation Analyst will measure the effectiveness of online reputation management campaigns. This includes owning all reporting by analyzing search results, classifying sentiment, tracking changes month-over-month, and providing data to the account team for client reports. This part-time role requires precision and dependability.

Key Responsibilities

• Update client reputation trackers monthly by pulling search results, recording positions, and noting changes.
• Proactively flag concerning movement in search results (negative results climbing, positive results slipping).
• Deliver clean, verified reporting data for monthly client reports.
• Classify the sentiment (positive, negative, or neutral) of each search result.
• Review weekly alerts, verify new mentions, assess severity, and log new negative content.
• Run initial search audits for new clients and classify every result to establish a baseline.
• Set up new client reputation trackers and compile benchmark data packages.
• Run clients' tracked phrases through AI assistants (ChatGPT, Perplexity, Gemini) and assess their descriptions.
• Measure month-over-month changes in AI visibility against baselines and produce reports.

Required Qualifications

• Comfortable using AI assistants (ChatGPT, Perplexity, Gemini) as working tools.
• Confident with spreadsheets and maintaining clean, structured data.
• Clear written communication skills.
• Ability to maintain accuracy in work.
• Strong judgment regarding online reputation impact.

Preferred Skills

• Background in reputation management, PR or communications, trust & safety, content moderation, or brand research.
• Familiarity with how search results work.
• Report-writing experience.

Soft Skills & Attributes

• Dependable and meets deadlines consistently.
• Meticulous attention to detail and accuracy.
• Ability to exercise sound judgment regarding what constitutes reputational damage.

Compensation

Competitive package

Location & Work Arrangement

Remote, part-time (~20 hours/week)