Research Manager / Senior Research Manager – Innovation (Market Research)

MEET IPSOS

Ipsos is one of the world’s leading market research and insights companies, operating across 90 markets. In Turkey, we bring together nearly 500 passionate researchers and professionals, helping our clients better understand people, markets and society.

For our Innovation team, we are looking for an experienced market research professional with a strong background in Innovation Research.

Our Innovation team partners with clients throughout the innovation journey, supporting business decisions through areas such as concept and product testing, packaging research, innovation screening and forecasting.

In this role, you will combine strong quantitative research expertise with client partnership and strategic thinking to turn consumer understanding into actionable business recommendations.

Qualifications

• Minimum 5 years of professional market research experience.
• Proven hands-on experience in Innovation Research is required, particularly in areas such as concept testing, product testing, packaging research and/or innovation assessment.
• Strong knowledge of quantitative market research, including research design, questionnaire development, data analysis, interpretation and insight generation.
• Experience managing research projects independently from client brief to final recommendations and presentation.
• Advanced written and spoken English, with the ability to confidently participate in client meetings and deliver presentations in English.
• Proven experience in client relationship management and the ability to understand clients’ business challenges beyond an individual research brief.
• Ability to translate marketing and business questions into appropriate research approaches and solutions.
• Strong analytical thinking and storytelling skills, with the ability to turn data into clear and actionable recommendations.
• Strong communication, presentation and stakeholder management skills.
• Curious, collaborative and proactive, with a genuine interest in consumers, brands and innovation.
• This role follows a hybrid working model, with regular in-office attendance expected on designated office days.

Job Description

• Lead Innovation Research projects from understanding the client brief and designing the research approach through analysis, interpretation and final recommendations.
• Advise clients on research solutions for questions around new products, concepts, packaging and innovation opportunities.
• Independently manage multiple quantitative research projects and client relationships.
• Build strong client partnerships by understanding both immediate research needs and broader business and marketing challenges.
• Transform consumer and research data into clear insights, compelling stories and actionable business recommendations.
• Prepare and deliver client presentations, including meetings and presentations conducted in English.
• Identify opportunities to introduce relevant Ipsos Innovation solutions and methodologies based on client needs.
• Coordinate project teams and collaborate with internal experts to ensure high-quality delivery.
• Coach and support other team members by sharing research and Innovation expertise.

Why Ipsos?

Ipsos is a global leader in market research and insights, bringing together curious and passionate professionals across the world.

We aim to be intellectually curious, collaborative and client-focused, combining research expertise with a deep understanding of people, markets and society.

Our values guide the way we work:

• Integrity
• Client First
• Curiosity
• Entrepreneurial Spirit
• Collaboration

At Ipsos, employees benefit from a flexible and supportive working environment, including:

• Hybrid working model
• Seasonal Free Fridays
• Birthday leave
• Maternity, paternity and marriage benefits beyond statutory requirements
• Up to 2 months of remote working per year, subject to company practices
• “Change Your Vision” sabbatical leave program
• ESOMAR membership for Ipsos employees
• Master’s degree and foreign language support
• Learning and development opportunities
• Reward programs
• Global career opportunities across Ipsos markets