ROLE
The Retail Manager is to be Retail Expert responsible for collaborating with the Commercial team and the local operators to manage day to day airports, shop-in-shops and boutique businesses in TR environment. This person is responsible optimizing the business, expediting, and identifying opportunities. They are the liaison accountable for ensuring achievement of sales targets, driving replication and consistency (brand image and service level) across the business identifying opportunities, and providing on-going support for Commercial teams, local operators and in-store staff. The RM is responsible for the co-management of a team of sales ambassadors and will guide the professional development of the sales ambassadors. Successful candidate will deliver Retail Excellence by driving a complete O2O consumer experience that will amplify The GUERLAIN brand; hence, setting a benchmark in the luxury sector brand across TR.
As an ambassador for our Maison, you represent and transmit Guerlain's values to your customers and employees. You will oversee the achievement of sales objectives, the excellence of our customer service and the implementation of the strategy set by the Management. You ensure the management, training and development of your employees and put the customer relationship and experience at the heart of all your actions.
GUERLAIN IS THE PARISIAN ALCHEMIST THAT PURSUES AN INFINITE QUEST FOR WONDER OF SENSES AND CRAFTS ARTISTIC BEAUTY FROM NATURE, SINCE 1828.
ELEVATE GUERLAIN AS THE MOST HIGH-END FRENCH & PARISIAN 3-AXIS BEAUTY BRAND
A UNIQUE JEWEL IN THE BEAUTY WORLD by Building image, desirability & premiumness.
1. GROW & DRIVE THE BUSINESS: DELIVER CONSISTENT SALES AND PROFIT GROWTH:
Ensure achievement of the Airport Stores & Boutique sales and targets from daily to monthly basis and of corporate objectives,
Set, drive and follow up on individual and collective sales objectives, on daily, weekly and monthly basis.
Maximize sales potential through business analyses
Use business tools such as: Sell out reports, Power BI, operator’s POS systems along with personal insight to maximize understanding and improve results
Recommend solutions to identify opportunities taking into consideration cross-functional interdependencies, and cultural complexities
Create an understanding of the consumer through spending time in stores, reinforcing the use of Retail Operations provided training tools, and personally demonstrating how to foster a consumer centric culture
Ensure realization of the following administrative tasks: stock management (at store level) planogram check in support of merchandising team, Novelties & promotional plan communication and briefing
Influence and optimize shift planning of the team
Advise on an incentive plan (focusing on products and mechanisms) or action plans that will help achieve precise objectives
Collaborate with Cross-functional teams to determine business opportunities
Able to adapt to the different ways of working with multiple operators in the Market
Provide inputs on expansion plans opportunities (i.e. retail spaces)
2. CAPABILITY: DRIVE OPERATIONAL EXCELLENCE:
Ensure commercial viability of the product assortment – do we have the right product in the right store?
Ensure appropriate inventory levels per airport stores, shop-in-shop and boutique
Recognize inventory opportunities in store and elevate issues to Commercial team and local operators
Understand the inventory cycle to identify opportunities to improve or sustain optimal performance with inventory levels, inventory availability in-store, transit times, and store allocation
Conduct market research in island to identify key competitors’, and different consumer influences (regionally). Recap findings for Cross Functional team in TR regional team and his/her own region team
Support Commercial, Retail and Marketing team in new store opening execution of stores
Escalate critical issues impacting performance and work with the Commercial team and Head of Retail Operations to eliminate obstacles, expedite issue resolution, and ensure operational execution and financial goals are achieved
3. TALENT MANAGEMENT – DEMONSTRATE LEADERSHIP:
Participate in talent recruitment, including field complements, pay structures, incentive programs, management and retention strategies in collaboration with the training team and local operators
Responsible for the sales ambassadors’ management and daily briefing. His or her daily physical presence in the field is a necessary part of these responsibilities
Communicate corporate strategy and short/mid/ long term goals to the teams.
Ensure the development of the Sales Ambassadors through regular coaching with trainer support and appraisals to improve their skills
Lead by example and achieve high quality personal sales
Follow GUERLAIN & Operator’s SOP as well as store discipline and security procedures
Participate in building a training schedule and coordinating the presence of the teams in relation to this schedule.
4. BRAND IMAGE, MARKETING & VISUAL MERCHANDISING STANDARDS:
Ensure replication and consistency across GUERLAIN brand merchandising standards on all its aspects: overall presentation of the store, cleanliness, planogramming, in store communication plan, assortments, activation and special events
Take special note on BC’s presentation of oneself, selling skills, and product knowledge
All tasting stock and POSM is in good condition, well maintained and kept in storage when unused
Ensure at all times correct displays of products and full stock on shelves, anticipating needs by communicating and reporting problems to the Commercial team when they arise.
QUALIFICATIONS & SKILLS
Minimum 5 years of retail experience
Minimum 2 years of multi-store management experience
(7+ years of combined college education and work experience may be substituted for a degree)
Travel Retail experience is preferred but not required
KEY COMPETENCIES
Ability to quickly analyze key business metrics, and results to identify performance improvement opportunities, and recommend meaningful solutions
Capable of understanding consumer profile through an acute sense of brand and consumer awareness
Strong interpersonal skills, and the ability to build effective business partnerships
Strong in leadership and in people management,
Experience in managing effective teams,
Ability to work cross level, cross-functionally, cross-culturally, and build strong relationships
Ability to recognize when to be hands on and when to step back and take a coaching/teaching role