Retail Media Manager

Job Title: Retail Media Manager Job Description The Retail Media Manager is a strategic leader responsible for maximizing the return on advertising investment and driving omnichannel growth across key retail partners. This role serves as the central hub of expertise, connecting internal account teams, an external media deployment agency, and retailers’ advertising teams. The Retail Media Manager translates business goals into powerful, full-funnel media strategies, oversees strategic planning and budget management for on-site and off-site retail media, and ensures that media plans are flawlessly executed, integrated with shopper marketing and commercial plans, and deliver best-in-class return on ad spend across brands. Responsibilities Develop annual and quarterly retail media strategies for identified retailers in partnership with internal account heads. Ensure all media plans are deeply integrated with the commercial calendar, including Joint Business Plans, new product launches, in-store promotions, and seasonal events. Play a key role in shaping Joint Business Plans to be mutually beneficial for all parties. Manage a multi-million dollar media budget for key accounts, including planning, phasing, and reconciliation to maximize working media dollars. Lead a robust test-and-learn agenda by piloting new ad formats, targeting tactics, and measurement methodologies to keep the organization at the forefront of retail media innovation. Build creative pipelines for retail media and actively conduct A/B testing of hypotheses, insights, and business priorities to drive incremental growth. Own the end-to-end finance and budget management process across the value chain, including internal teams, retailers, and agency partners. Own identified brand relationships with marketing, media, and finance controlling by consolidating actions, presentations, and requests. Serve as the primary day-to-day strategic lead for the retail media deployment agency, translating business objectives into clear executional plans. Conduct weekly, monthly, and quarterly business reviews with the agency to assess performance against KPIs, hold partners accountable for results, and optimize future campaigns. Cultivate and maintain strong, collaborative relationships with key retail partners, acting as the primary strategic point of contact. Leverage retailer relationships to gain access to betas, deeper insights, and strategic support that provide a competitive advantage. Review and provide strategic feedback on all media plans submitted by the agency, ensuring the right mix of tactics such as Sponsored Search, on-site display, DSP, and in-store media to achieve business goals. Collaborate closely with Brand Marketing and Shopper Marketing teams to ensure creative and messaging are consistent from national campaigns through to the digital shelf. Champion an omnichannel mindset by developing strategies that drive both online sales and in-store foot traffic and conversion. Go beyond base-level agency reporting to conduct deep-dive analyses on campaign performance, focusing on metrics such as ROAS, new-to-brand acquisition, incremental lift, and halo effects. Translate complex performance data into clear, concise, and actionable insights for internal stakeholders, including account heads and leadership. Own internal reporting and communication of retail media performance for assigned accounts, ensuring the business clearly understands the value and impact of its investment. Utilize retailer data platforms, such as Walmart Luminate, to uncover shopper insights that inform media targeting and broader commercial strategy. Collaborate daily with Sales, Marketing, and Analytics teams to align media strategies with commercial objectives and performance targets. Prepare and deliver presentations that clearly communicate strategy, performance, and recommendations to leadership and cross-functional partners. Essential Skills At least 7 years of experience in digital media, media planning, or eCommerce marketing with a strong focus on performance-driven advertising. Direct, extensive hands-on experience managing or overseeing large-scale campaigns through AMC or Walmart Connect, or deep experience with Target Roundel as an equivalent retail media network. Proven experience managing a media agency or acting as the primary client lead at an agency, including briefing, managing, and challenging partners to deliver best-in-class results. Strong commercial acumen and understanding of the CPG and retail environment, with the ability to connect media metrics to business outcomes such as sales lift and profitability. Highly analytical mindset with a proven ability to analyze campaign data and generate actionable insights. Proficiency in Excel and comfort working with retail media analytics platforms and data tools. Exceptional cross-functional collaboration skills with the ability to build relationships and influence across Sales, Marketing, and Analytics teams. Excellent verbal and written communication skills, including the ability to present complex data and strategies to leadership in a clear and compelling manner. Additional Skills & Qualifications Experience with beauty or related CPG categories is preferred and supports stronger commercial and category understanding. Hands-on experience with Target Roundel, Walmart Connect, AMC, and social media marketing is highly valuable. Experience working with major retail media networks or identified retailers beyond Target and Walmart is considered a strong plus. Experience in digital media, media planning, or eCommerce marketing within CPG or agency environments. Comfort working in a highly collaborative, matrixed environment with multiple stakeholders and partners. Work Environment This is a fully remote role that requires working Eastern Time hours and is open to candidates based in Central or Eastern time zones. Most of the broader team operates remotely, fostering a flexible, virtual-first environment with regular cross-functional collaboration through digital communication tools. The position primarily focuses on Target Roundel retail media, and the successful candidate will work closely with distributed colleagues across time zones. The role offers the opportunity to contribute to a high-impact, performance-driven media function within a dynamic, fast-paced commercial environment, with an emphasis on autonomy, accountability, and results. Job Type & Location This is a Contract position based out of Stamford, CT. Pay and Benefits The pay range for this position is $40.00 - $45.00/hr. Individual compensation offered for this position within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job-related factors. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: • Medical, dental & vision • Critical Illness, Accident, and Hospital • 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available • Life Insurance (Voluntary Life & AD&D for the employee and dependents) • Short and long-term disability • Health Spending Account (HSA) • Transportation benefits • Employee Assistance Program • Time Off/Leave (PTO, Vacation or Sick Leave) Workplace Type This is a fully remote position. Application Deadline This position is anticipated to close on Oct 2, 2026. About Aston Carter Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing® Platinum Award winner for both client and talent service. The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law. If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email astoncarteraccommodation@astoncarter.com for other accommodation options. San Francisco Fair Chance Ordinance: Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records. Massachusetts Lie Detector: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Use of Artificial Intelligence (AI): We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.