Sales And Digital Marketing Specialist

Sales & Digital Marketing Specialist

Location: Fully Remote – South Africa

Working Hours: UK Time Zone

Salary: R40,000–R50,000 per month

About the Role

We are looking for a commercially driven Sales & Digital Marketing Specialist who combines strong business development skills with hands-on digital marketing experience. This role is ideal for someone who understands how to generate leads, build client relationships, execute paid marketing campaigns, and turn marketing activity into measurable business growth.

The successful candidate will play a key role in driving new business opportunities, managing digital advertising initiatives, and supporting the company's overall growth strategy.

Key Responsibilities.

Sales & Business Development

• Identify and pursue new business opportunities through outbound prospecting, networking, and lead generation.
• Build and maintain strong relationships with prospective and existing clients.
• Manage the sales pipeline, follow up on leads, and convert opportunities into revenue.
• Conduct sales calls, presentations, and client meetings.
• Develop and execute strategies to increase customer acquisition and revenue.
• Track sales performance, conversion rates, and pipeline activity against targets.

Digital Marketing & Paid Advertising

• Plan, execute, and optimise paid digital marketing campaigns, particularly across Meta Ads (Facebook and Instagram).
• Manage campaign budgets, targeting, audience segmentation, and performance optimisation.
• Monitor key advertising metrics, including cost per lead, conversion rates, and return on ad spend (ROAS).
• Develop and test ad creatives, messaging, and campaign strategies to improve results.
• Support lead generation through digital channels and align marketing efforts with sales objectives.
• Analyse campaign data and prepare reports with actionable recommendations.
• Identify opportunities to improve landing pages, lead funnels, and overall marketing performance.

Strategy & Collaboration

• Align sales and marketing initiatives to create a consistent pipeline of qualified leads.
• Identify market trends, competitor activity, and opportunities for growth.
• Work collaboratively with internal stakeholders to achieve commercial objectives.
• Take ownership of sales and marketing initiatives, using data to guide decisions and improve results.

Requirements

• Proven experience in sales, business development, or a commercially focused growth role.
• Hands-on experience managing paid digital marketing campaigns, particularly Meta Ads.
• Strong understanding of lead generation, customer acquisition, and sales conversion.
• Experience analysing campaign performance and optimising marketing spend.
• Excellent communication, negotiation, and relationship-building skills.
• Strong analytical skills and the ability to interpret sales and marketing data.
• A proactive, results-driven approach with the ability to manage multiple priorities independently.
• Comfortable working remotely and collaborating with UK-based teams during UK business hours.

Advantageous Experience

• Experience with Google Ads, Google Analytics, and conversion tracking.
• Familiarity with CRM platforms and marketing automation tools.
• Experience with landing pages, email marketing, and sales funnels.
• Experience working with UK or international clients.
• A track record of generating measurable revenue growth through combined sales and marketing initiatives.

What We Offer

• Fully remote working arrangement.
• Competitive monthly salary of R40,000–R50,000.
• Opportunity to take ownership of sales and digital marketing initiatives.
• The chance to make a measurable impact on business growth.

Interested? If you have a strong combination of sales expertise and hands-on paid digital marketing experience, we would love to hear from you.