Sales And Marketing Director

Location: Remote

Employment Type: Full-Time

Experience Level: Mid-Level (3–5+ years)

Work Schedule: Monday – Friday, 7:00 AM – 4:00 PM US Central Time

Company : Better ITforLess - Better It for Less

We are seeking a strategic, results-driven Marketing and Communications Specialist with a strong track record in brand storytelling, content creation, and integrated communications. The ideal candidate combines creativity with data-driven execution, thrives in a collaborative environment, and can scale initiatives across channels to build brand awareness and drive engagement.

Key Responsibilities:

• Develop and execute comprehensive marketing plans that align with business goals and brand voice.
• Create persuasive, well-researched content for multiple formats (web, blogs, case studies, emails, social, PR) that educates, persuades, and converts target audiences.
• Manage end-to-end communications strategy including media relations, executive communications, and stakeholder messaging.
• Lead influencer partnerships and thought leadership programs to amplify brand reach.
• Oversee social media strategy and content calendar; monitor, report, and optimize performance.
• Collaborate with product, sales, and design teams to craft compelling product messaging and go-to-market collateral.
• Plan and execute integrated campaigns (digital, PR, events) with clear KPIs and ROI measurement.
• Maintain brand consistency across all channels and ensure adherence to brand guidelines.
• Analyze market trends, audience insights, and competitive landscape to inform strategy.
• Manage budgets, timelines, and agency/vendor relationships as needed.
• Manage Sales Team
• Manage Sales Goals
• Manage Marketing Team

Required Qualifications:

• 3-6 years of experience in marketing, communications, or a related field with a proven ability to drive impact.
• Strong writing, editing, and storytelling skills with a portfolio of content across formats.
• Experience managing multi-channel campaigns, including digital, social, email, and PR.
• Ability to translate complex concepts into clear, actionable messaging.
• Proficiency with marketing tools (CRM, email platforms, CMS, analytics) and basic data interpretation.
• Excellent project management, organization, and time-management skills.
• Collaborative, proactive, and able to work cross-functionally in a fast-paced environment.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.

Desirable Qualifications:

• Experience in B2B technology, SaaS, or professional services.
• Familiarity with brand voice development and messaging frameworks.
• Media relations experience and a track record of earned media success.
• Basic graphic design or video editing skills.

What We Offer:

• Competitive salary
• Flexible work arrangements and a supportive, inclusive culture.
• Opportunities for professional growth and leadership development.
• A dynamic environment that values creativity, strategic thinking, and results.