Sales And Marketing Specialist

Dawn Bridge | Full-Time | Hybrid

Dawn Bridge is seeking an experienced Sales & Marketing Executive to drive sales growth, strengthen brand presence and expand our online and offline market.

Experience Required

Minimum 3–5 years of relevant working experience in sales, marketing, business development or digital marketing.

Experience in healthcare, nutrition, supplements, wellness, special needs, FMCG or related industries is highly preferred.

Proven experience in achieving sales targets and developing new business opportunities.

Hands-on experience in digital and social media marketing, including TikTok, Instagram, Facebook and XiaoHongShu.

Experience managing marketing campaigns, promotions, events or collaborations.

Existing networks with clinics, therapy centres, healthcare professionals, educational centres, retailers or relevant communities will be an advantage.

Key Responsibilities

Develop and implement Dawn Bridge’s sales and marketing strategy.

Achieve monthly, quarterly and annual sales targets.

Identify and develop new B2B and B2C sales opportunities.

Build relationships with clinics, therapy centres, educational centres, retailers, resellers and strategic partners.

Generate leads and actively follow up to convert enquiries into sales.

Develop strategies to increase Dawn Bridge brand awareness and online exposure.

Plan social media campaigns and coordinate content for TikTok, Instagram, Facebook and XiaoHongShu.

Work with content creators, ambassadors and professionals on marketing campaigns.

Coordinate product launches, promotions, exhibitions, talks, roadshows and community events.

Monitor competitors, market trends and customer needs.

Track marketing performance, leads, conversion rates and sales results.

Prepare regular reports and propose improvements based on performance data.

Candidate Profile

We are looking for someone who is:

Sales-driven and target-oriented

Experienced in both sales and marketing

Strong in communication, negotiation and relationship building

Creative and comfortable with digital marketing

Able to work independently with minimal supervision

Proactive in identifying new opportunities rather than waiting for leads

Comfortable working in a fast-moving growing brand

Able to coordinate with management, content creators and external partners

Language & Skills

Good command of English and Bahasa Malaysia

Mandarin is an added advantage

Familiarity with Canva, CapCut or other content tools is an advantage

Good understanding of social media trends and short-form video marketing

Own transportation preferred for business visits and events

Working Arrangement

Employment: Full-Time

Working Mode: Hybrid

Experience: Minimum 3–5 years

Department: Sales & Marketing

Brand: Dawn Bridge

The position combines remote work, office/team meetings, customer visits, business development and events.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

Sales revenue and target achievement

New customers and accounts acquired

Number and quality of B2B partnerships

Lead generation and conversion

Repeat customer growth

Social media reach and engagement

Online enquiries generated

Campaign performance and ROI

Successful collaborations and events

Main Objective

To grow Dawn Bridge into a stronger and more recognised brand by combining effective marketing, strategic partnerships and consistent sales performance.

Preference will be given to candidates who can demonstrate a proven track record of increasing sales, developing new markets and growing brand exposure.