Sales Assistant

Company Description ADPAL GROUP is a Managed Security Service Provider focused on helping small and medium-sized businesses protect their websites, applications, APIs, and customer login systems from harmful automated bots. As the exclusive partner of BlackWall, ADPAL delivers enterprise-grade, AI-powered bot protection that is tailored to SMB needs, without the complexity or high costs of traditional cybersecurity solutions. The company’s GateKeeper by BlackWall solution detects and blocks malicious automated traffic before it reaches online assets, helping clients safeguard data, user accounts, and site performance. ADPAL’s mission is to make advanced web security accessible, affordable, and effective for growing businesses. As a result, clients benefit from cleaner analytics, protected customer and business data, improved website reliability, and revenue growth.

Role Description: The Sales Assistant role at ADPAL GROUP is a full-time remote position responsible for launching the sales cycle by using cold and existing lead database data to contact relevant SMBs. This role involves assisting with lead management, preparing sales materials, and maintaining accurate records in CRM systems. The Sales Assistant will handle cold and inbound inquiries, schedule meetings and demos, and follow up with prospects to support the end-to-end sales process. Daily tasks include coordinating with internal teams, organizing sales documentation, and providing clear, professional communication to prospective and existing clients. The role also includes monitoring basic sales metrics, helping with pipeline reporting, and contributing to a positive, customer-focused sales experience.

Qualifications

• Strong Interpersonal and customer service skills to build trust and effectively qualify and launch the customer journey.
• Clear and professional Communication skills, both written and verbal, to interact with customers and internal teams.
• Basic Sales skills, including understanding of sales processes, lead follow-up, and support for closing opportunities.
• Solid Organization Skills to manage schedules, documentation, and CRM records accurately and efficiently.
• Comfort working in a remote environment, with reliable internet access and the ability to work independently and meet deadlines.
• Proficiency with common office and collaboration tools (e.g., CRM systems, spreadsheets, email, and online meeting platforms).
• Interest in cybersecurity and digital business, with willingness to learn about bot protection and web security solutions.
• Previous experience in sales support, administrative assistance, or customer-facing roles is beneficial.