Sales Development Representative

Mudflap serves the $800B trucking industry, the backbone of the U.S. economy. Our market-leading payment products help truckers save thousands of dollars on fuel (their #1 business expense), while providing our fuel stop partners with access to new, hard-to-reach customers. We’re a fast-growing marketplace business looking for a new customer-obsessed teammate to join us on this exciting journey. We’re looking for a Sales Development Representative to support our Account Executives by building a high-quality sales pipeline across 15+ truck fleets and heavy-diesel fleets throughout the United States. This is an early-career, high-impact role and an excellent entry point into a full-cycle sales career at Mudflap. You’ll play a critical role in fueling the success of the Commercial team by identifying, engaging, and qualifying prospective fleet customers. You’ll work closely with Account Executives to ensure they’re spending their time on the most promising opportunities, while gaining hands-on experience in outbound strategy, discovery, and pipeline development. Success in this role isn’t measured by activity alone, but by the quality of opportunities you create and how effectively you help the Commercial team achieve its revenue goals. For someone eager to learn, grow, and make a meaningful impact early in their sales career, this role offers strong exposure, ownership, and a clear path forward at Mudflap. Work Location: This role is based in Austin, TX and involves a hybrid work approach, balancing in-office collaboration with the ability to work remotely. Expectations (In this role, you will): Proactively identify, research, and engage 15+ truck and heavy-diesel fleets through phone, email, and other outbound channels. Generate new, qualified sales opportunities for your assigned Commercial Account Executives. Build and manage early-stage pipelines with a strong focus on quality, consistency, and velocity — not just activity volume. Partner closely with Account Executives to align on target accounts, messaging, and follow-up strategy. Maintain accurate and up-to-date activity, pipeline, and account notes within the CRM. Continuously refine outreach messaging based on customer feedback, performance data, and results. Develop a deep understanding of Mudflap’s product, customer use cases, and the fleet industry. Experience (What we look for): 1 year of experience in sales, customer-facing roles, or relevant professional experience Strong written and verbal communication skills Comfort with high-volume outreach and rejection Coachability and a growth mindset Strong organizational habits and attention to detail Interest in building a long-term sales career Experience with CRM tools (Salesforce, HubSpot, etc.) or outbound tools is a plus, but not required. Perks and Benefits (What we offer): Competitive salary and equity in a high-growth startup Multiple health benefit options Responsible Time Off 401(k) matching Opportunities and support for major career growth Annual Company offsite event (Mudfest!) The salary range for this role is $100,000-$115,000 OTE. This information reflects a range for this position based on current market data, which may be subject to change as new market data becomes available. The candidate's skills, experience, and other relevant factors will determine the exact compensation. Company Overview (Who we are): Mudflap is on a mission to transform the trucking and logistics industry by leveling the playing field for owner operators and small fleets. Backed by top-tier venture investors, including QED, Matrix Partners, Commerce Ventures, NFX, and 500 Startups and included in the Forbes Fintech 50 list, Mudflap offers fleet fuel management solutions. Our core team hails from Disney, Uber, Procore, DoorDash, Google, Meta, Capital One, Affirm and Brex. Here are the core values that we believe in and look for in new teammates: Be Customer Obsessed: We deeply understand customer needs and put our customers at the center of everything we do Make it Count: Act like an owner by focusing on the impact of your work Find a Way: Be a creative problem solver who pushes past roadblocks to win for our customers and our teammates Sweat the Details: We keep our standards high and achieve them by paying attention to every detail Be Curious: Use a growth mindset to question assumptions, take calculated risks and stretch the boundaries of what’s possible