Sales Development Representative

About Fluid AI

Fluid is an AI automation startup focused on helping businesses streamline finance and operational workflows. We build AI-powered systems that take over repetitive, manual tasks such as reconciliation, invoice matching, and collections so teams can focus on higher-value work.

Our platform integrates directly with existing tools like ERPs, accounting systems, and internal databases, allowing companies to automate processes without changing how they operate today.

Role Overview

As a Sales Development Representative (SDR), you will be responsible for generating and qualifying new business opportunities in the Malaysia & Singapore market.

What You’ll Be Doing

• Identify and research potential clients (Enterprise, SMEs and mid-sized companies in MY & SG)
• Execute outbound strategies via cold calls, emails, and LinkedIn outreach.
• Engage decision-makers (Company Directors, CFOs, Founders) to understand their workflows and pain points.
• Qualify leads and schedule product demos for the business development team.
• Build and manage a healthy sales pipeline.
• Using AI tools to automate repetitive tasks.
• Maintain accurate records of outreach and activities in CRM.
• Continuously iterate on outreach strategies to improve conversion rates.

Who You Are

• 2-5 years of experience in sales, business development, or outbound roles (B2B SaaS is a plus)
• Strong communication skills.
• Comfortable with cold outreach and handling objections.
• Highly driven, proactive, and results-oriented.
• Curious and willing to learn about AI, automation, and finance workflows.
• Able to work in a fast-paced, ambiguous startup environment.
• Familiarity with tools like Lusha, AI-related tools is a plus.

Location

• Kuala Lumpur (Remote)