Sales Development Representative

Sales Development Representative (SDR)

Company: BoxHouse/ReadyPod

Department: Sales

Reports to: Head of Sales

Location: Massachusetts - Remote

Employment Type: Full-Time, Exempt

About us

ReadyPod maintains a fleet of factory-built, foldable, steel-framed homes, staged and ready for rapid deployment across the country, designed to serve workforce housing developers, disaster relief agencies, and hospitality operators who need quality housing on the ground faster than traditional construction can deliver. This role is responsible for putting that solution in front of the right decision-maker and converting the opportunity into a qualified meeting.

The role

This role serves as the first point of contact a prospect has with ReadyPod, setting the tone for everything that follows. Outreach spans multiple channels: phone, email, LinkedIn, and others, and strong performers read each prospect and select the right channel and cadence accordingly. That judgment, more than any single tactic, separates top performers in this role.

The SDR conducts outbound prospecting and lead engagement across channels, including calls, email, LinkedIn, video outreach, event follow-up, and reactivation of dormant leads. Performance is tracked by channel, what works is scaled, what does not is adjusted quickly, and findings are shared with the broader team.

This role provides direct, front-line exposure to the product, the buyers, and the full deal cycle, with the opportunity to help shape the process that supports it. This is a foundational position on the sales team, the standard set here becomes the operating template as the team scales.

Core Responsibilities

Pre-Call Preparation

• Research each account prior to first contact, including the nature of the project, applicable vertical (disaster relief, workforce housing, government/NGO/military, RV park & private), and whether the prospect is engaging directly or through a prime contractor/general contractor
• Build a substantive pre-call profile beyond a name and number, identifying the likely decision-maker, project stage, and probable deal obstacles
• Apply that preparation to open with specificity, a generic first line signals a generic effort

Multi-Channel Prospecting

• Execute coordinated outreach across calls, email, LinkedIn, and video so prospects are engaged through more than one channel
• Maintain a high daily volume of outbound calls; while not the only channel, it is the fastest and is a required activity
• Use LinkedIn as an active outreach tool, including contextual connection requests, direct messages, engagement with prospect activity, and monitoring of job changes and company announcements for timing signals
• Write concise, personalized emails to supplement the sequences provided by marketing; generic, automated-sounding messages are typically deleted unread
• Use video messages, voicemail drops, and other formats to re-engage accounts that have gone quiet

Lead Response and Follow-Up

• Respond to inbound leads within minutes of assignment. First-touch speed is the primary driver of conversion, and this standard is non-negotiable
• Follow up persistently and on a defined schedule across channels; most meetings result from the fifth or sixth touch
• Systematically reactivate closed-lost and dormant accounts on a defined cadence. Buyer timelines shift, and a disqualified lead one quarter may be qualified the next
• Own post-event and webinar follow-up within a defined window to capture engagement while it remains active

Qualification and Handoff

• Conduct discovery calls to establish project scope, unit count, timeline, decision-making authority, and current obstacles
• Administer the Prospecting → Lead qualifying gate, distinguishing verified intent (vertical, channel, timeline, and scale all provided) from incomplete inquiries such as a name-and-email brochure download, incomplete records are not advanced to Sales as qualified Leads
• Capture the information required to move a deal forward, including the actual decision-maker and budget holder, land ownership or control, and sufficient financial information to flag credit risk early, closing the gaps that otherwise surface as surprises later in the deal cycle
• Nurture prospects who are not yet sales-ready until they reach qualification
• Book qualified meetings for account executives, provide relevant context in advance, and confirm prospect attendance

CRM and Pipeline Integrity

• Maintain complete Salesforce records: activity, notes, next steps, and disposition, to ensure accurate pipeline reporting
• Own and help refine the Prospecting → Lead qualifying criteria as the definition of a qualified deal is validated over time; this is a developing standard, not a fixed script
• Work directly with Sales Ops/Deal Desk and IT/CRM on how leads and qualifying data flow into the system, not solely on manual data entry
• Track performance by channel, segment, and message, and present findings in pipeline reviews
• Provide direct feedback to marketing on lead quality, messaging effectiveness, and recurring objections
• Contribute to the ongoing improvement of scripts and sequences based on insights from live conversations

Qualifications

• Bachelor’s degree or equivalent practical experience
• 0–2 years of experience in sales, customer-facing, or high-volume outreach roles preferred but not required
• Confidence engaging unfamiliar contacts by phone, with the consistency to sustain performance through slower periods
• Strong written communication; correspondence reads as personal and specific rather than templated
• Multi-channel instincts, with an ability to think in sequences and touch patterns rather than one-off calls
• Sharp listening skills, with the ability to distinguish a substantive objection from a brush-off
• Highly organized, with disciplined follow-up tracking to prevent leads from going cold
• Genuine curiosity about the buyer’s world, prioritizing an understanding of how a project gets funded over memorizing a pitch
• Coachable, actively seeking and applying feedback on calls and messaging
• Comfortable operating without a fully-built process, this role contributes directly to formalizing that process rather than simply executing an established playbook
• Working CRM proficiency, Salesforce preferred
• Experience selling into construction, energy, real estate, hospitality, or government
• Familiarity with sales engagement tools (Salesloft, Outreach, Apollo, or similar)

Why ReadyPod

The product is real and is currently deploying in the field. This role provides sequences, scripts, and inbound leads from day one, rather than unassisted cold outreach. Strong performance provides a clear path to an account executive position