Sales Development Representative

Sales Development Representative (SDR) – Kenya

Location: Nairobi, Kenya
Work Arrangement: Hybrid/Remote
Employment Type: Full-Time
Company: Procept Africa

About Procept Africa

Procept Africa is a business consulting and professional services firm providing solutions across business consulting, professional training, project management, business transformation, talent development, and advisory services. We work with organizations across Africa to support business growth and organizational performance.

Position Overview

Procept Africa is seeking a Sales Development Representative (SDR) to support our business development activities in Kenya.

The SDR will be responsible for identifying prospective clients, initiating business conversations, qualifying potential opportunities, and scheduling meetings for the Business Development team.

The ideal candidate will have strong communication and relationship-building skills, a structured approach to prospecting and follow-up, and an interest in B2B sales and professional services.

Key Responsibilities

• Research and identify prospective clients within target industries and markets.

• Conduct outbound prospecting through phone calls, email, professional networking platforms, referrals, and industry networking.

• Introduce Procept Africa's services to prospective clients and identify potential areas of interest.

• Qualify leads by understanding their business needs, challenges, requirements, and decision-making processes.

• Schedule qualified meetings and discussions for the Business Development team.

• Maintain accurate records of prospect interactions and activities in the CRM system.

• Follow up with prospects in accordance with established sales processes.

• Collaborate with the Business Development, Marketing, and Consulting teams on lead-generation activities.

• Work toward agreed targets for prospecting activity, qualified leads, and meetings scheduled.

• Research market developments, industries, organizations, and potential business opportunities.

• Support basic administration, including maintaining accurate records, preparing routine reports, and organizing documentation.

Qualifications and Experience

• Bachelor's degree in Business Administration, Marketing, Sales, Communications, or a related field.

• Previous experience in Sales Development, Business Development, Inside Sales, Lead Generation, or a related role.

• Experience in B2B sales or client acquisition is preferred.

• Experience or exposure to professional services, consulting, training, technology, or other B2B solutions is an advantage.

• Strong prospecting and lead qualification skills.

• Excellent verbal and written communication skills.

• Ability to build professional relationships with business leaders and decision-makers.

• Familiarity with CRM platforms and sales engagement tools is an advantage.

• Strong organizational, analytical, and time-management skills.

• Ability to work independently and effectively as part of a team.

Key Competencies

• Communication and interpersonal skills

• Prospecting and lead qualification

• Relationship management

• Customer-focused approach

• Resilience and persistence

• Problem-solving

• Organization and time management

• Results orientation

• Professionalism and integrity

What We Offer

• Competitive salary with performance-based incentives.

• Professional development and continuous learning opportunities.

• Exposure to regional and international clients.

• Collaborative working environment.

Opportunities for career development and increased responsibility.