Sales Director

Overview

Job Title: Sales Director

Brand: Campaign & Creative Review

Reporting To: Group Commercial Director

Location: Twickenham, Greater London

Hybrid: 3 days per week in the office, 2 days working remotely

Employment: Permanent, Full-Time

Salary: £55,000 - £60,000 per annum

ABOUT THE JOB

Working within Campaign & Creative Review

Campaign and Creative Review are leading brands serving professionals across the marketing, advertising, media, creative and communications industries. Through market-leading content, digital products, events, awards and commercial solutions, the brands connect engaged professional audiences with leading organisations seeking to build awareness, engagement and commercial relationships.

The Role

• As Sales Director, you will play a key role in leading Campaign and Creative Review’s commercial performance across advertising, conferences, content labs, forums and awards. Working closely with the Group Commercial Director, you will develop and deliver commercial strategies that grow revenue, strengthen client relationships and support the continued development of both Campaign and Creative Review’s portfolio.
• You will lead and develop the Campaign and Creative Review sales team, a collaborative and high-performing environment where colleagues are supported to develop their skills, build strong client relationships and deliver effective commercial solutions. You will provide clear direction, coaching and support while ensuring the team has the tools, knowledge and processes needed to succeed.
• The role combines commercial strategy, business development, client leadership, forecasting and people management. You will bring a strong understanding of the advertising and marketing landscape, using market insight and client feedback to identify opportunities, develop Campaign and Creative Review’s commercial offering and ensure the brand remains responsive to the needs of its audience and partners.

Responsibilities

Key Responsibilities

Sales leadership

• Lead the development and delivery of Campaign and Creative Review’s commercial strategy and plans across advertising, conferences, forums, awards and content solutions, identifying target markets, sectors, clients and partnership opportunities informed by market and competitor insight.
• Lead, coach, and support the sales team and wider commercial function, setting clear direction, supporting performance and developing commercial capability.
• Develop and motivate the sales team, providing clear direction, coaching and support to drive individual and collective performance.
• Oversee commercial forecasting, pipeline management and CRM, providing clear insight into opportunities, risks and performance to support effective decision-making.
• Work closely with Conferences, Forums & Awards, Content Labs, Editorial, Ad Ops and other specialist teams to develop integrated commercial opportunities and a joined-up client proposition.

Sales & Brand Development

• Build and maintain strong relationships with senior clients and prospects, managing your own client sector patch, developing new business and growing existing commercial partnerships.
• Oversee client portfolio and coverage strategies across the team, ensuring strong relationships, effective account development and continuity of service.
• Collaborate with UK and international commercial teams to identify cross-market and wider Haymarket partnership opportunities.
• Ensure sales collateral, proposals and commercial materials are accurate, compelling and aligned with Campaign and Creative Review’s proposition, supporting the team to sell effectively and clients to engage with the brand.
• Champion knowledge sharing and best practice across the wider commercial team, contributing to the continued development of Campaign and Creative Review commercial offering.
• Represent Campaign and Creative Review at relevant industry events, conferences, awards and other external settings, contributing to wider Haymarket initiatives and strengthening the brand's commercial profile.

Key Relationships

Works closely with the Sales team, Group Commercial Director, Group Business Director, and colleagues across Content Labs, Editorial, Ad Ops, Conferences, Forums & Awards and other relevant teams. You will also build strong relationships with clients, prospects and industry partners, sharing insight and collaborating to develop effective commercial opportunities and support Campaign and Creative Review’s wider business objectives

Skills / Experience / Knowledge / Minimum Criteria

Knowledge

• Strong understanding of the advertising, marketing and media landscape, including B2B media, events, sponsorship and content-led commercial propositions.
• Sound knowledge of commercial strategy, sales planning, business development and account growth across multiple products and channels.
• Understanding of revenue forecasting, pipeline management, yield and commercial performance.
• Awareness of market trends, competitor activity and emerging opportunities that could influence Campaign's commercial growth.
• Good understanding of effective people leadership, including coaching, performance management and team development.

Skills

• Strategic commercial leadership, with the ability to translate business priorities and market insight into clear sales strategies and plans.
• Strong sales and business development capability, with a proven ability to identify, develop and secure commercial opportunities.
• Excellent relationship-building, influencing and negotiation skills, with confidence engaging senior clients and stakeholders.
• Commercially astute, with the ability to understand client objectives and develop compelling, commercially viable partnership solutions.
• Effective people leadership, with the ability to motivate, coach and develop a high-performing commercial team.
• Strong analytical and forecasting capability, using commercial data, market insight and sales reporting to inform decisions and identify opportunities.
• Excellent organisation and prioritisation skills, with the ability to manage multiple commercial priorities and deadlines.
• Collaborative and confident working across commercial, editorial, content and operational teams, with effective use of CRM and commercial systems.

Experience

• Relevant background in a senior sales, commercial or business development leadership role within media, publishing, advertising, events or a related sector.
• Proven track record of delivering commercial growth through new business, account development and strategic partnerships.
• Strong capability in developing and leading sales strategies across multiple products, revenue streams or markets.
• Demonstrable success in building and developing senior client relationships, including strategically important accounts, and negotiating high-value partnerships.
• Proven ability to sell complex, integrated commercial propositions and identify opportunities to grow and diversify revenue.
• Track record of leading, coaching and developing sales professionals to deliver strong individual and team performance.
• Familiarity with commercial forecasting, pipeline management and performance reporting, using market, competitor and client insight to inform sales strategy and decision-making.
• Proven ability to collaborate across functions and contribute to wider business strategy, influencing commercial decisions and delivering successful campaigns, events, partnerships and other initiatives.

Additional Information

Why work with us at Haymarket?

Haymarket Media Group values its people and strives to shape a better future with remarkable content. From paid content and subscription services; to integrated advertising and content marketing packages. We deliver market-leading branded experiences that inspire great decisions. From data and digital information solutions to live events, awards and professional education services.

Our benefits include:

Our Company benefits:

• 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)

• Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days

• Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments

• Generous contributory pension scheme

• Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more

Disability Confident Employer

We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria.

To be considered as part of this initiative, please ensure you indicate if you have a disability when applying for the post. If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at recruitment@haymarket.com.

More about Haymarket

Working here means being part of a commitment to shaping a better future. As a proudly Certified B Corp™, we are part of a global movement of businesses acting as a force for good. Haymarket Impact is focused on making a positive difference globally, guided by the United Nations Sustainable Development Goals and intertwined with an unwavering commitment to equity, diversity, and inclusion. This commitment to balancing profit with purpose is deeply embedded in our culture, reflected in our values of Integrity, Respect, Creativity, Innovation, and Expertise.

We invest heavily in our people. From professional development and internal training to mentorship and coaching. Our certified Disability Confident status has fostered an environment where all employees feel supported, valued, and can ask for workplace adjustments without fear of judgment.

Our valuable partnerships for good globally mean colleagues are always up for taking on a new charitable challenge, utilise their volunteering day and go out of their way to support their local communities.

We know how important a healthy work-life balance is too. Our flexible hours and hybrid working model means employees are expected to be in the office at least three days a week and can work remotely for the remaining two. This means we thrive together when we collaborate in person, fostering stronger connections and creativity, but still allowing for flexibility outside of those times.

As an equal opportunities employer, we are committed to ensuring all candidates have the same opportunity to succeed, regardless of sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, or disability. In line with our dedication to fairness and transparency, we are also proud to be a We Show the Salary employer, pledging to always include pay details on our job adverts.

Join us and be part of award-winning teams and a culture that is truly unique - a place to grow, feel inspired, build a brilliant career and make a difference.