Sales Director Netherlands

Who we are: IRCA Group, an Advent portfolio company, was founded in Italy in 1919, and it is a leading international B2B provider of high-quality semi-finished ingredients such as chocolate, decorations, creams, inclusions, nuts and pistachios, pastry mixes, gelato ingredients, and other essential solutions for industrial clients or other independent artisanal producers. With more than 2.400 employees, 22 production facilities worldwide, and €1 billion in revenues, IRCA Group has a solid track record of growth and international expansion. What do we offer: A challenging commercial management position within a growing organization High degree of autonomy and room for initiative Competitive salary package including a bonus scheme Company car, laptop, and mobile phone Opportunities for personal development and career advancement within the organization The role: The Field Sales Director is responsible for defining and executing the commercial strategy in the Dutch market, focusing on expanding bakery & pastry distribution and strengthening market position. The role contributes to achieving sales growth and profitability targets. Leading and developing the related team, the Field Sales Director drives performance, builds strong customer relationships, and identifies new business opportunities. Through continuous market monitoring, the role ensures effective execution and sustainable commercial growth. What will you do: Implement the distribution and commercial strategy within the Dutch market, expanding product availability, visibility, and market coverage Identify growth opportunities across existing and potential customers, strengthening relationships with distributors, wholesalers, and retail partners Lead, coach, and develop the field sales team, setting clear objectives, KPIs, and driving a performance- and customer-oriented culture Define and execute sales plans and priorities, ensuring achievement of revenue, distribution, and profitability targets Monitor sales performance, market trends, and competitive activities, translating insights into actionable plans Manage budgets and commercial investments, ensuring efficient resource allocation Collaborate cross-functionally with marketing, category, and key account teams to drive commercial success Prepare regular reports and analyze KPIs to track performance, optimize execution, and support continuous growth Requirements: Education: Preferable degree and background in Business Administration, Commercial Economics, Marketing or equivalent experience. Appreciated a technical training in the food sector. Professional Skills: Customer’s relation & negotiation; Capability to score new business; Ability to analyze numbers; Forecasting techniques; Project Management; Products: general knowledge about food ingredients. Experience: Minimum of 5 years of commercial experience in FMCG, retail, or distribution Minimum of 3 years of experience managing a field sales team Experience with distribution development within the Dutch market Language Skills: Proficient in Dutch; English language is considered a plus Computer Skills: MS office (Excel) mandatory, CRM/salesforce Behavioural Requirements: Strong leadership and coaching skills; Result-oriented and entrepreneurial; Excellent commercial and negotiation skills; Strong analytical and data-driven; Strong communication and interpersonal skills; Ability to work independently and set priorities Others: availability to travel for more than 75% of the time. IRCA fosters a dynamic environment, valuing different perspectives and international experiences, offering a stimulating context. We promote professional growth and career opportunities locally and internationally. With locations worldwide, we offer the chance to work on international projects, collaborate across cultures, and gain a global perspective. If you are looking for stimulating challenges and the chance to contribute your ideas for process improvement in an ever-growing company, IRCA is the right place. We welcome applications from candidates of all genders, backgrounds, identities, nationality, ethnic origin, sexual orientation, marital status, disability, parental responsibilities, age, religion, or belief. We believe in equal opportunities for all and ensure that our hiring process complies with the highest standards of non-discrimination and inclusivity. IRCA Group is dedicated to fostering a diverse and inclusive work environment where everyone can be their authentic selves, reach their full potential, and feel a true sense of belonging. Join us in creating a workplace where diversity is valued, and everyone can thrive. Please, send your CV in English, since the recruitment team is international.