About Zesto
Zesto is an AI-powered restaurant management OS built for Indian restaurant owners — especially in Tier 2 and Tier 3 cities. We handle smart POS, menu management, Swiggy/Zomato/ONDC integration, inventory tracking, CRM, loyalty tools, and staff management — all in one platform.
We are a lean, remote-first startup preparing for launch. You'll be one of the first 3 hires — which means real ownership, real impact, and real growth.
Role Summary
As a Growth Executive, you are the face of Zesto to the outside world. Your job is to find restaurant owners, show them what Zesto can do, bring them on board — and make sure they stick around. This is a sales + outreach + onboarding role combined.
You will handle both inbound leads (from our website: www.zestoos.com, Meta Ads, Google Ads, and other protomotion channels) and outbound outreach (WhatsApp, calls, in-person where needed).
Key Responsibilities
🔹 Lead Management & Follow-Up
- Check and follow up on inbound leads generated from the Zesto website daily
- Maintain a clean lead tracker (Google Sheets / CRM) with status, next action, and notes
- Never let a lead go cold — timely follow-up is your #1 priority
🔹 Outbound Outreach
- Identify and reach out to restaurant owners via WhatsApp, phone calls, and in-person visits
- Send short demo videos and follow up with a personal message — not a copy-paste blast
- Focus on Tier 2 / Tier 3 cities as the primary market
🔹 Product Demo & Conversion
- Give live demos of Zesto (via screen share or in-person) to interested restaurant owners
- Explain the four, Stater, Growth (₹1999/month), a two more plans which are not launched yet Scale (₹3,999/month) plans Enterprise (₹8999/month)
- Handle basic objections — pricing, trust, competition — and convert prospects into paying users
🔹 Onboarding
- Once a restaurant signs up, guide them through the full onboarding process, Explain all Modules work flow
- Make sure they are live and using Zesto within the first week of signup
- Coordinate with the developer if any technical issue comes up during onboarding
🔹 Feedback Loop
- Collect feedback from restaurant owners regularly — what's working, what's confusing
- Share feedback directly with the CEO and developer to improve the product
What We're Looking For
- Confident communicator — you can talk to a dhaba owner and a fine dining manager with equal ease
- Self-starter — you don't need someone to tell you to follow up; you just do it
- Basic smartphone literacy — WhatsApp, Google Sheets, video calls, Internet Browsing
- Hunger to grow — this role will evolve fast as Zesto scales
- Prior experience in field sales, EdTech, or FinTech sales is a plus — but not required
What You Will NOT Be Doing
- Cold calling 200 people from a script — we do targeted, personal outreach
- Sitting in an office 9 to 5 — this is remote and flexible
- Chasing targets with no support — CEO is hands-on and available
Your Growth Path at Zesto
Zesto is early-stage. The first few hires grow with the company. If you perform:
- Month 1–3: Learn the product, close your first 20 paying restaurants
- Month 4–6: Build your own outreach playbook, possibly mentor new hires
- Month 6+: Senior Growth role or Team Lead as we expand city by city