Sales Executive

llera

Asellera is a Canadian AI healthcare technology company building intelligent solutions that help dental practices improve patient communication, streamline operations, and drive sustainable growth.

Our platform combines AI-powered patient coordination, workflow automation, patient engagement, and operational intelligence to help healthcare teams work more efficiently and deliver better patient experiences.

Our mission is to reduce administrative burdens, improve patient access to care, and empower healthcare practices with technology that complements their existing teams.

As we enter our next stage of growth, we’re looking for an ambitious, results-driven Sales Executive to help expand our market presence and play a meaningful role in building our commercial organization.

The Opportunity

This isn’t simply another sales position.

We’re looking for someone who enjoys the challenge of building new business, developing relationships, and turning opportunities into long-term customers.

You’ll work directly with the founder and business development team to identify prospective customers, lead discovery conversations, deliver product demonstrations, and close deals.

As an early member of our sales organization, you’ll also have the opportunity to contribute ideas, influence our commercial approach, and help shape the processes that support future growth.

This is currently a commission-only opportunity with no guaranteed base salary under the proposed compensation structure. As the company grows, there may be opportunities to transition into a salaried position, take on leadership responsibilities, or participate in a potential equity arrangement.

We’re particularly interested in individuals who are entrepreneurial, confident in their sales abilities, and motivated by the opportunity to contribute to something from its early stages.

Key Responsibilities

* Identify and prospect potential customers through outbound calls, email, LinkedIn, and other channels.

* Build relationships with dental practice owners, office managers, and healthcare decision-makers.

* Generate qualified opportunities and maintain a consistent sales pipeline.

* Conduct discovery conversations to understand customer challenges and identify opportunities.

* Deliver compelling product demonstrations that connect Asellera’s capabilities to real business needs.

* Manage the full sales cycle, from initial outreach and qualification through negotiation and closing.

* Maintain accurate CRM records and consistent prospect follow-up.

* Collaborate with leadership to refine sales messaging and customer acquisition efforts.

* Share customer feedback and market insights to support continued improvement.

What We’re Looking For

* Strong communication, relationship-building, and negotiation skills.

* Proven ability to generate leads, prospect independently, and close new business.

* Comfortable with outbound prospecting, cold calling, and navigating objections.

* Self-motivated, disciplined, competitive, and results-oriented.

* Ability to work independently and take ownership of performance.

* Strong organizational skills and consistent follow-through.

* Entrepreneurial mindset with a willingness to learn, adapt, and contribute ideas.

* Previous experience in B2B sales, SaaS, healthcare technology, or related industries is preferred.

* Experience with CRM platforms and sales prospecting tools is an asset.

We’re especially interested in individuals with a hunter mentality who enjoy creating opportunities rather than relying solely on inbound leads.

Compensation & Growth Opportunity

This position is currently commission-only, with no guaranteed base salary under the proposed compensation structure.

Our compensation model includes:

* $498.50 CAD upfront commission for each eligible new customer successfully acquired.

* $100 CAD monthly recurring commission for each eligible active, paying customer you bring to Asellera.

* Uncapped earning potential based on sales performance and customer retention.

* Potential equity participation for exceptional long-term contributors.

* Opportunity to transition into a salaried position as company revenue and growth support it.

* Potential advancement into sales leadership as we expand our commercial organization.

Unlike traditional one-time commission structures, our model offers the opportunity to build recurring monthly income through the customers you acquire and retain.

Commission eligibility, payment terms, and recurring commission conditions will be outlined in a separate agreement. Future salaried positions, equity participation, and leadership opportunities are not guaranteed.

Why Join Asellera?

Get In Early and Help Shape the Company

Most sales positions involve joining an established organization and working within an existing structure. At Asellera, you’ll have the opportunity to help shape that structure.

We’re building a company with long-term ambitions in healthcare technology, and we’re looking for people who want to contribute to its growth from an early stage.

Build More Than a Sales Pipeline

Your contributions won’t be limited to closing deals. You’ll have the opportunity to influence how we approach customers, refine our sales processes, and help establish the foundation of our future commercial organization.

Develop Recurring Commission Income

Our compensation model allows you to earn ongoing monthly commissions from eligible active customers you’ve acquired, creating the potential to build recurring income alongside new sales.

Potential Equity and Leadership Opportunities

We’re interested in building long-term relationships with exceptional contributors.

As Asellera grows, there may be opportunities for expanded responsibilities, salaried positions, sales leadership, and potential equity participation, based on individual contributions and business needs.

Work Directly With the Founder

You’ll have direct access to leadership, the opportunity to contribute your ideas, and the ability to influence important decisions.

We value people who think independently, challenge assumptions constructively, and bring solutions rather than simply wait for instructions.

Represent Technology With Meaningful Impact

Healthcare practices face real operational challenges every day, from administrative workload to patient communication and accessibility.

At Asellera, you’ll be introducing technology designed to help practices work more efficiently, support their teams, and create better experiences for patients.

A Note From Our Founder

I believe some of the most meaningful professional opportunities come from helping build something before it becomes established.

At Asellera, we’re still early in our journey, and I’m looking for people who see opportunity in that rather than uncertainty alone.

I recognize that a commission-based position isn’t suitable for everyone, and I respect that. But for someone who’s confident in their sales abilities, enjoys building relationships, and wants to contribute beyond a traditional role, I believe there’s an interesting opportunity here.

My intention is to build a company where people who make meaningful contributions have the opportunity to grow alongside it.

I’m not simply looking for someone to sell our software. I’m looking for people who want to help build the business, bring their own ideas to the table, challenge how we do things, and take pride in what we accomplish together.

If you’re entrepreneurial, ambitious, and believe your abilities can make a difference in a growing company, I’d welcome the opportunity to connect.

— Shane SenhaFound

er & CEO, Asellera Inc.

How to Apply

Please submit your resume along with a brief introduction outlining your sales experience, relevant accomplishments, and what interests you about joining Asellera.

We look forward to hearing from you.