Sales Manager

Area Sales Manager – Germany

Location: Germany | Remote, with frequent business travel

Product Portfolio: PV Inverters and Energy Storage Systems

About the Role

HYXI is looking for a results-driven Sales Manager to develop our business in the German market. This role will focus on expanding local sales channels, building relationships with distributors, wholesalers, installers and other industry partners, and driving sales growth for our PV inverter and energy storage products.

The ideal candidate is commercially driven, enjoys meeting customers in the field and has a solid understanding of Germany’s solar and energy storage market.

Key Responsibilities

• Develop and execute sales plans for PV inverters and energy storage products in Germany, taking ownership of regional sales targets.
• Identify, approach and develop distributors, wholesalers, channel partners, installers, EPCs and other potential customers.
• Conduct regular customer visits across Germany to explore business opportunities, promote HYXI products and strengthen local market presence.
• Manage the full sales cycle, including lead generation, customer engagement, commercial negotiation, order closing and payment collection.
• Build and maintain long-term relationships with customers and strategic partners.
• Understand customer requirements and coordinate with internal product, technical and service teams to provide suitable solutions.
• Monitor market trends, competitor activities, pricing and customer demand, and provide actionable feedback to the company.
• Support local exhibitions, customer events, product training and other market-development activities.
• Maintain accurate sales forecasts, customer records and pipeline reports.

Qualifications

• Bachelor’s degree or above, preferably in Business, Engineering, Renewable Energy, Electrical Engineering or a related field.
• At least 2 years of sales or business development experience in renewable energy, solar PV, energy storage, power electronics or a related industry.
• Existing relationships with German distributors, wholesalers, installers, EPCs or other solar-industry customers are highly preferred.
• Demonstrated experience in developing new customers and managing channel partners.
• Strong commercial awareness, negotiation skills and target-driven mindset.
• Willingness and ability to travel frequently within Germany.
• Able to work independently in a remote and cross-cultural environment.

Language Requirements

• proficiency in Mandarin Chinese is required.
• Professional working proficiency in German and English is required.

Preferred Profile

• Hands-on, proactive and comfortable spending significant time visiting customers.
• Familiar with the German solar PV and energy storage market.
• Responsive to customer needs and capable of coordinating resources across different teams.
• Strong relationship-building and cross-cultural communication skills.