Sales Planner

What You'll Be Doing:

• Develop and refine proposal strategies to ensure RFP responses align with client objectives and broader business goals, leveraging both internal and external templates.
• Collaborate cross-functionally with Sales, Account Management, Inventory, and Marketing to design innovative, high-impact advertising programs that differentiate our offerings across product and site portfolios.
• Analyze client campaign objectives to recommend optimal ad placements, inventory allocations, and content channels that maximize performance and ROI.
• Drive strategic communication throughout the planning process, ensuring alignment between internal stakeholders and client expectations.
• Prioritize and manage timelines to meet plan due dates, balancing speed with quality and strategic impact.
• Partner with Sales Strategy teams to implement packaging and pricing frameworks that support revenue growth and market positioning.
• Evaluate and execute budget adjustments (incremental spend, optimizations, makegoods, cancellations) with a focus on maintaining client satisfaction and profitability.
• Prepare and support client meetings by synthesizing industry trends, account insights, and strategic recommendations to inform decision-making.

What You'll Bring:

• Bachelor's degree in Economics, Business Administration, Sports Management, or a related field.
• Advanced proficiency in Excel.
• Strong understanding of digital/media marketing and social media.
• Familiarity with the TV and digital sports industry.
• Proven experience in account management within media, marketing, or sports sectors.
• Creative thinker with excellent cross-team communication skills.
• Highly entrepreneurial, organized, and capable of working independently as well as collaboratively with internal teams.
• Adaptable to rapidly changing priorities and business circumstances.

Benefits