Sales Representative | DACH

Company: Target Sports Ltd

Region: Germany, Austria & Switzerland

Location: Remote (regular travel across DACH and to London HQ)

Reports to: Head of Sales, DACH

ABOUT TARGET

Target is one of the world’s leading darts brands, combining product innovation, premium design and some of the biggest names in the sport. With darts experiencing exceptional growth across Europe, the DACH region represents one of Target’s most important strategic growth markets.

As we continue to expand our local commercial presence, we are looking for a highly driven and entrepreneurial Sales Representative DACH to help accelerate our growth across retail, specialist trade and new business channels.

ROLE OVERVIEW

The Sales Representative DACH will play a key role in growing Target’s physical and digital retail footprint across Germany, Austria and Switzerland.

The role combines account development, new business acquisition and strong in-market execution. You will work closely with the General Manager DACH and the wider international sales and marketing teams to grow existing customers, identify new commercial opportunities and ensure Target is represented at the highest possible standard across the market.

This is a hands-on role for someone who enjoys being close to customers, understands how to turn relationships into commercial results and wants to help build a fast-growing business.

KEY RESPONSIBILITIES

Sales & Account Development

• Manage and grow a defined portfolio of DACH trade customers.
• Drive sales through structured account planning, proactive sell-in and identification of assortment, distribution and promotional opportunities.
• Support key product launches, seasonal trading periods and strong in-market execution.

New Business Development

• Identify, approach and acquire new retail and distribution partners across DACH.
• Build and manage a structured new-business pipeline from first contact through to launch.
• Represent Target in customer meetings, trade fairs and relevant industry events.

Retail & Market Execution

• Maintain a strong market presence through regular customer and store visits.
• Monitor assortment, availability, visibility, pricing and overall retail execution.
• Gather relevant market, competitor and customer insights.

Commercial Management

• Track performance against agreed targets and KPIs.
• Maintain accurate customer, opportunity and pipeline information.
• Support forecasting, seasonal planning and account analysis.
• Work closely with Operations and Customer Service to ensure a high level of execution.

Cross-Functional Collaboration

• Partner closely with DACH Marketing and UK HQ across Sales, Marketing, Product and Operations.
• Share market feedback to support product, commercial and go-to-market decisions.

YOUR PROFILE

We are looking for someone who is commercially hungry, hands-on and entrepreneurial - ideally, you bring:

• 2–5+ years of experience in sales, account management or business development, ideally within sporting goods, consumer goods, lifestyle or retail.
• A strong understanding of the German retail landscape; experience across Austria and/or Switzerland is a plus.
• A proven ability to develop existing accounts, win new business and build strong long-term customer relationships.
• Strong commercial awareness, negotiation skills and a clear results focus.
• A proactive, structured and self-organized working style with a high level of ownership.
• Confidence working independently while contributing beyond the boundaries of a traditional sales role.
• Willingness to travel regularly across the DACH region.
• Fluent German and strong business English.
• Good Excel, PowerPoint and CRM skills.

Bonus: Experience or a personal interest in darts or sport is highly desirable.

What We Offer

• The opportunity to join one of the fastest-growing brands in global sports.
• A key role in the continued development of the DACH business.
• High levels of ownership and entrepreneurial freedom.
• Direct exposure to international leadership and cross-functional teams.
• The opportunity to work with innovative products and some of the biggest athletes in the sport.
• A dynamic, ambitious and international working environment.
• Competitive salary package including performance-related compensation.
• Company car / mobility solution depending on final employment setup.
• Modern employee benefits and flexible working arrangements.