Sales Specialist B2B Horeca

Role Description This full-time Sales Specialist Horeca role at SQUEEZE CV. Prima Indonesia is a hybrid position based in Jakarta, Indonesia, with some flexibility to work from home. The Sales Specialist Horeca will focus on acquiring, managing, and growing Horeca (Hotel, Restaurant, Café) accounts, ensuring strong relationships with key decision-makers and distributors. Daily responsibilities include identifying new business opportunities, conducting sales visits, presenting product offerings, negotiating pricing and contracts, and closing deals in line with sales targets. The role also involves coordinating promotions and product activations, monitoring market trends and competitor activities, and providing regular sales reports and forecasts. In addition, the Sales Specialist Horeca will collaborate with internal teams to ensure timely delivery, excellent customer experience, and effective resolution of client issues.

Qualifications

• Strong Communication skills, including clear presentation, active listening, and the ability to build rapport with diverse stakeholders.
• Customer Service skills, with a focus on responsiveness, problem-solving, and maintaining long-term Horeca client satisfaction.
• Proven Sales experience, preferably in food or beverage industries, with a track record of meeting or exceeding targets in Horeca channels.
• Experience in Training Horeca partners on product knowledge, selling techniques, and promotional programs.
• Sales Management capabilities, such as pipeline management, territory planning, and basic data-driven decision-making.
• Familiarity with the Jakarta/Bogor Horeca market and existing networks in hotels, restaurants, and cafés is highly desirable.
• Ability to work independently and in cross-functional teams in a hybrid work environment, with good time management and organizational skills.
• Proficiency in MS Office or similar tools (e.g., Excel for reporting, PowerPoint for presentations) and basic CRM usage.
• Bachelor’s degree in Business, Marketing, Hospitality, or a related field, or equivalent relevant experience.
• Comfortable with frequent field visits within Jakarta and surrounding areas; willingness to work flexible hours when needed for client meetings or events.

✅ 2–3 yrs sales experience with HORECA customers

✅ Self-driven & target-oriented

✅ SIM A / C & willing to travel

✅ Ownership of a personal car or motorbike is an advantage.

🚀 Be part of a fast-growing company with strong brand legacy and big opportunities ahead.