Sales Trainer

Sales Trainer HS DIRECT - SALES TRAINER HYBRID TO SHEFFIELD OFFICE - 3 DAYS IN THE OFFICE 2 DAYS FROM HOME At HS Direct, we’re on a mission to make a real difference for businesses across the UK by providing expert Health & Safety support, compliance solutions, and trusted advice that helps organisations protect their people and operate with confidence. We’re a fast-growing business built around people, expertise, and outstanding customer relationships. Our success comes from having ambitious teams who are passionate about delivering value, building strong relationships, and helping clients solve real business challenges. As we continue to grow, we’re investing in our people and looking for an exceptional Sales Trainer to help develop our sales teams, improve performance, and build the next generation of top-performing consultants. This is an exciting opportunity to join a business where your impact will be visible every day helping individuals build confidence, sharpen their skills, and achieve their full potential. The Role: As Sales Trainer, you’ll play a key role in developing our sales teams and driving performance across the business. Our sales consultants manage the full sales cycle , from initial prospecting and qualification through to consultation, solution selling, negotiation, and closing. This means they need the skills, confidence, and commercial understanding to build relationships, uncover client needs, overcome objections, and deliver successful outcomes. Your role will be to bring out the best in our people by creating engaging training, coaching in real-time, and turning successful sales behaviours into repeatable processes. You’ll work closely with sales leadership to understand performance trends, identify opportunities, and deliver training that creates measurable improvements. What You’ll Be Doing Designing and delivering engaging sales training programmes for new starters and experienced consultants Supporting the development of salespeople across the full sales cycle from prospecting and discovery through to negotiation and closing Coaching teams on call structure, questioning techniques, objection handling, relationship building Listening to calls, analysing performance, and identifying opportunities for improvement Turning top performer behaviours into clear frameworks, scripts, and best-practice sales playbooks Running workshops, roleplays, and 1:1 coaching sessions that build confidence and capability Supporting onboarding programmes to help new starters reach competency faster Working with sales leaders to identify performance gaps and create targeted development plans Using CRM and performance data to measure impact and continuously improve training effectiveness What We’re Looking For A strong background in sales, ideally within outbound, B2B Experience coaching, mentoring, or developing sales teams A proven understanding of the full sales cycle and what great sales conversations look like Strong knowledge of cold calling, discovery, objection handling, and closing techniques The ability to break down successful sales behaviours into simple, repeatable methods Confidence delivering engaging group training and individual coaching A commercial mindset with the ability to use data and insights to improve performance A passion for helping people grow, succeed, and achieve their goals Why Join HS Direct? At HS Direct, we believe our people are the reason for our success. We’re committed to creating an environment where ambitious individuals can grow, develop, and make a genuine impact. You’ll be joining a business where: Your ideas and expertise are valued You’ll have the opportunity to influence sales performance and team development You’ll work alongside passionate, driven people who want to succeed You’ll receive ongoing support, training, and career development opportunities You’ll be part of a growing organisation with exciting ambitions for the future This is more than just a training role it’s an opportunity to shape the future of our sales teams, develop talent, and help people become the best version of themselves. APPLY NOW! Locations HS Direct Remote status Hybrid About Citation Group The Citation Group provides mission-critical compliance, HR and health & safety services and software to over 120,000 businesses across the UK, Australia and Canada. Professionals with personality - serious about what we do, brilliant to work with. Backed by Hg, KKR and HarbourVest.