Salesforce Data Cloud (Genie) Consultant
FyerxJob Description
This is a remote position.
Salesforce Data Cloud (Genie) Consultant
Job Details
- Employment Type: Contract
- Work Mode: Remote
- Location: Offshore
- Total Experience Required: 5 to 8 years
- Relevant Experience Required: 2+ years of hands-on implementation experience with Salesforce Data Cloud (Genie/CDP)
- Mandatory Certification: Salesforce Certified Data Cloud Consultant
Job Summary
We are seeking a Salesforce Data Cloud Consultant to design and unify multi-source architecture into a single, cohesive customer profile. The ideal candidate will orchestrate complex ingestion pipelines, manage identity resolution rules, and power downstream personalization, analytics, and real-time AI initiatives.
Key Responsibilities
- Design and configure data ingestion streams to bring data into Salesforce Data Cloud from disparate sources, including core Salesforce orgs, Amazon S3, Google Cloud Storage, MuleSoft, and web/mobile SDKs.
- Architect Data Model Objects (DMOs) and execute complex data mapping from Data Source Objects (DSOs) to standard and custom Customer 360 data models.
- Establish Identity Resolution rules to deduplicate, reconcile, and consolidate fragmented customer touchpoints into a unified customer profile.
- Create calculated insights and streaming insights using SQL-based definitions to calculate real-time and batch operational metrics.
- Build and activate segmented audiences across various marketing, service, and external channels via native activation targets and enterprise APIs.
- Collaborate with enterprise data teams to ensure data governance, privacy compliance (e.g., GDPR, CCPA), and appropriate data retention policies.
- Monitor ingestion health, performance bottlenecks, identity resolution match rates, and activation run statuses to ensure maximum reliability.
Requirements
- 5 to 8 years of enterprise data engineering, data warehousing, or CRM consulting experience, with 2+ dedicated years deploying Salesforce Data Cloud (formerly Genie / Salesforce CDP).
- Strong proficiency in advanced SQL for data querying and analysis, along with a deep familiarity with the Salesforce core platform framework.
- Deep understanding of big data concepts, ETL/ELT pipelines, relational database design, semantic data modeling, and identity management strategies.
- Mandatory certification: Salesforce Certified Data Cloud Consultant.
Preferred Qualifications
- Salesforce Certified Marketing Cloud Consultant or Salesforce Certified Administrator certification.
- Prior experience implementing data platform solutions alongside external data warehouses like Snowflake, Databricks, or BigQuery.