SEA Manager - Brandstores
LovehoneygroupWhat you will do
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Develop and execute the SEA strategy for brandstores in line with business goals.
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Manage spends and budget allocation to meet KPIs.
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Optimise account set up and bidding structure to maximise profit and drive growth.
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Conduct keyword research, ad copywriting, and landing page optimization and testing for continual account growth.
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Stay up-to-date with the latest industry trends and best practices for continuous evolution of Lovehoney Group's SEA accounts.
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Track and report on channel KPIs, communicating with the wider business and working with key stakeholders to align goals.
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Being an integral part of LHG's SEA team and contributing to projects that drive growth across LHG as a whole.
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Bring your particular strengths to the wider team - whether that's Shopping expertise, advanced analytics, or AI/automation architecture, we'll tailor the role to make the most of them and strengthen SEA across LHG.
What you should bring
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Fluency in English is essential, and German language skills are desirable (but not essential).
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Experience using Google Ads, Google Merchant Center, Bing Ads and Google Analytics.
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Strong analytical and problem-solving abilities to continuously advance LHG, thinking outside of the box to overcome some of the limitations of our industry.
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Experience with A/B testing and conversion rate optimisation, in addition to advanced knowledge in keyword research and optimisation.
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Understanding of how the search landscape is shifting and be ready to tackle emerging channels such as LLM-based advertising, agentic commerce, and Universal Commerce Protocol (UCP).
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A naturally curious, self-driven learner who proactively applies AI tools to automate repetitive SEA workflows, stays ahead of industry shifts, and brings new ideas into the team, freeing time for strategic work.
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Understanding of a product portfolio with the ability to define targeted approaches for optimal sales strategy.