Search Engine Optimisation Specialist

Company Description: Digital Aesthetics is an online marketing agency with over 20 years of experience specialising in the health and beauty industry. The company supports hospitals, clinics, general practitioners, aestheticians, beauticians, and other health and beauty professionals in strengthening their brands and online presence.

Digital Aesthetics provides expert SEO, Google Ads, PPC management, website design & development, social media marketing and brand reputation management to help clients compete in a fast-changing digital landscape.

The agency operates in a regulated environment, following GMC and CQC guidelines to maintain high industry standards and compliance. Team members join a focused, niche agency dedicated to measurable results and long-term client success.

Role Description: This is a full-time remote role for a Search Engine Optimisation Specialist. The specialist will perform keyword research, conduct SEO audits, and implement on-page SEO improvements across client websites.

Daily responsibilities include monitoring web analytics, optimising site structure and content, and executing ethical link-building strategies to improve search rankings.

The role involves collaborating with account managers and content teams, preparing performance reports, and recommending data-driven SEO initiatives aligned with clients’ marketing goals and industry regulations.

Qualifications

• Strong keyword research skills and experience developing targeted SEO strategies.
• Proficiency in conducting comprehensive SEO audits and identifying technical and content-related issues.
• Hands-on experience with on-page SEO, including meta tags, headings, internal linking, and content optimisation.
• Knowledge of ethical link-building practices and outreach methods to build high-quality backlinks.
• Ability to use web analytics tools (e.g., Google Analytics, Google Search Console) to track performance and inform decisions.
• Familiarity with SEO tools such as SEMrush, Ahrefs, Moz, or similar platforms.
• Strong analytical, problem-solving, and reporting skills, with attention to detail and accuracy.
• Effective communication skills and ability to collaborate remotely with cross-functional teams.
• Experience in the health and beauty or regulated industries is an advantage.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.