Search Engine Optimization Specialist

Company Description Rucira & Co. is an international full-service creative agency based in Bali, serving global businesses and personal brands. Founded in 2020, the agency specializes in branding, digital marketing, content creation, and strategic brand communication. Guided by the Sanskrit meaning of “Rucira” as well-crafted and meaningful, the team focuses on building strong digital presence and authentic audience connections. Rucira & Co. delivers results-driven marketing strategies designed to grow brand visibility across international markets. The agency offers a collaborative environment for creative and analytical professionals who want to contribute to impactful brand stories.

Role Description The Search Engine Optimization Specialist is a full-time hybrid role based in Bali, Indonesia, with flexibility for partial work from home. This role is responsible for conducting keyword research, performing SEO audits, and optimizing on-page elements such as metadata, headings, and content structure. The specialist will manage link-building initiatives, monitor website performance through web analytics tools, and provide regular reports and insights to improve organic search visibility. Day-to-day activities include collaborating with content, design, and marketing teams to implement SEO best practices, staying current with search engine algorithm updates, and recommending data-backed strategies to enhance traffic and conversions. The role also involves testing and refining SEO tactics to support client campaigns and long-term growth objectives.

Qualifications

• Strong skills in Keyword Research and On-Page SEO, including optimization of content, metadata, and site structure.
• Experience conducting comprehensive SEO Audits to identify technical, content, and structural improvements.
• Proficiency in Link Building strategies, including outreach and ethical backlink acquisition.
• Ability to work with Web Analytics tools (e.g., Google Analytics, Search Console) to track performance and derive insights.
• Familiarity with SEO tools such as SEMrush, Ahrefs, Moz, or similar platforms.
• Understanding of technical SEO fundamentals (site speed, mobile friendliness, crawlability, indexation).
• Strong analytical, problem-solving, and reporting skills with attention to detail.
• Effective written and verbal communication skills and ability to collaborate in cross-functional teams.
• Previous experience in agency or multi-client environments is an advantage.
• Bachelor’s degree in Marketing, Communications, Information Technology, or a related field, or equivalent practical experience.