Search Engine Optimization Specialist

WE'RE HIRING: SEO SPECIALIST

Local SEO for Home Service Businesses | Remote

Company: Appliance Marketing Pros (AMP)

Employment Type: Full-time, ongoing

Location: Remote — For people based in South America or Mexico

Schedule: 8:00 to 17:00 , working full U.S. Central time zone

Compensation: $1,500–$2,000 USD per month, depending on experience, paid twice monthly

About Appliance Marketing Pros: Appliance Marketing Pros is a performance-driven marketing agency specializing in SEO, PPC, and website development for home service businesses across the United States.

We move fast, stay lean, and focus on delivering measurable growth for our clients. We value integrity, innovation, customer success, collaboration, and results-driven execution.

We're looking for a detail-oriented, proactive SEO Specialist who takes ownership of their work, follows proven processes, and understands how to turn search visibility into real business results.

About the Role: As our SEO Specialist, you'll manage the day-to-day SEO activities for a portfolio of U.S. appliance repair and home service businesses.

Your primary goal is to improve local search visibility, increase Google Maps rankings, and help our clients generate more calls and leads.

You'll work closely with our Founder and Account Manager, manage recurring monthly SEO tasks, analyze performance, and contribute to improving our internal processes. This is a hands-on role with opportunities to grow into an SEO Lead position as the team expands.

Key Responsibilities:

1. Local SEO and Google Business Profile

- Optimize and manage Google Business Profiles, including categories, services, service areas, descriptions, photos, posts, and Q&A.

- Track Google Maps rankings using geo-grid scans and take action based on the results.

- Monitor reviews and support consistent review generation.

- Build and maintain local citations, ensuring business information is consistent.

- Identify and help resolve profile suspensions, duplicate listings, and spam competitors.

2. On-Page SEO and Content Optimization

- Conduct keyword research for client services, brands, and service areas.

- Optimize service and city pages, including titles, meta descriptions, headings, internal links, schema markup, and image alt text.

- Plan new pages to expand clients' service-area coverage.

- Brief or edit content to ensure it reads naturally for U.S. homeowners.

- Keep website content accurate to each client's actual services, locations, and contact information.

3. Technical SEO

- Audit websites and address crawlability, indexing, speed, and mobile usability issues.

- Work with WordPress and static websites.

- Manage Google Search Console, including sitemaps, indexing, and performance monitoring.

- Maintain redirects, canonical tags, and structured data.

4. Link Building and Authority

- Build relevant local links through organizations, suppliers, sponsorships, and trusted directories.

- Monitor backlink profiles and flag potentially harmful or spammy links.

5. Reporting, Documentation, and Teamwork

- Complete monthly SEO checklists on time and document all work.

- Review Google Search Console, GA4, call tracking, and ranking data.

- Recommend next steps based on performance and measurable results.

- Communicate ranking improvements, declines, and corrective actions to the Account Manager.

- Follow existing Standard Operating Procedures (SOPs) and help improve them.

Required Qualifications

- At least 2 years of hands-on SEO experience, including at least 1 year of local SEO for service-area businesses.

- Demonstrated experience optimizing Google Business Profiles and improving Google Maps rankings.

- Strong written English and clear spoken English for daily team communication.

- Working knowledge of Google Search Console, Google Analytics 4 (GA4), and at least one major SEO tool, such as Ahrefs, Semrush, or SE Ranking.

- Experience working with WordPress and basic HTML.

- Strong organizational skills and the ability to manage multiple client accounts simultaneously.

- Excellent attention to detail and the ability to follow structured processes and checklists.

- Ability to work independently in a remote environment with minimal supervision.

- Reliable availability throughout U.S. Central business hours.

- Required: Case studies or other verifiable proof of SEO results for previous clients.

Preferred Qualifications:

- Working with marketing agencies and U.S. home service businesses, such as appliance repair, HVAC, plumbing, electrical, or garage door companies.

- Using BrightLocal, Local Falcon, or similar local citation and geo-grid tools.

- Using Screaming Frog or other website crawlers.

- Implementing local business schema markup using JSON-LD.

- Understanding local search visibility in AI-powered search experiences, including Google AI Overviews, ChatGPT, and Gemini.

- Experience with GoHighLevel.

What Success Looks Like

*During your first month*

- Learn our SEO platform, SOPs, clients, and reporting processes.

- Shadow a complete monthly SEO cycle.

- Begin managing your first accounts with the Founder's guidance.

*During months 2–3*

- Take ownership of the monthly SEO work across the client portfolio.

- Complete baseline audits and develop 90-day SEO plans for each client.

*During months 4–6*

- Lead service-area expansion for clients ready to grow.

- Present consolidated monthly results.

- Help improve SEO processes as the agency grows.

What We Offer

- Competitive monthly compensation based on experience.

- Payments in USD twice per month.

- Long-term remote work.

- A supportive team environment and opportunities to learn and grow.

- Mentorship, guidance, and advocacy from the team.

- Milestone gifts and birthday treats.

- Opportunities for salary increases, promotions, and expanded responsibilities based on performance.

How to Apply:

We want to see evidence of your work, not just a list of skills on your resume.

*Please submit the following with your application:*

1. Your updated CV or resume.

2. Two or three SEO case studies or other proof of results from clients you have worked with.

3. Answers to the five screening questions below.

For each case study, include:

- The type of business and its city.

- The SEO work you performed.

- The results achieved, such as Google Maps rankings, page-one keywords, calls, leads, or organic traffic.

- Supporting screenshots or links from tools such as Google Search Console, Google Business Profile insights, or geo-grid scans.

(You may hide client names, but the results must be verifiable.)

*Applications without proof of SEO results will not be considered.*

Screening Questions:

Important attention-to-detail requirement: Start your answer to the first screening question, or your cover letter, with the exact words “GRID GREEN”. Applications that miss this instruction may receive a lower screening score.

Please answer all five questions in your application:

1. How many years of hands-on local SEO experience do you have, and what kinds of businesses have you worked with?

2. Have you optimized Google Business Profiles for U.S. service businesses? Describe one profile you improved and explain what changed.

3. Share links to two or three case studies or other proof of results for clients you have worked with.

4. Which SEO tools do you use every week, and what do you use each one for?

5. Which country and city do you live in, and can you reliably work full U.S. Central business hours?

Hiring Process

Our hiring process consists of:

1. Application review and initial screening.

2. Short video introduction.

3. First interview.

4. Second interview with a live skills check via screen sharing.

5. Kolbe and DISC assessments, reference checks, and the final offer.

Ready to Apply?

If you're experienced in local SEO, enjoy solving ranking challenges, and take pride in delivering measurable results for clients, we'd love to hear from you.

Apply with your CV, case studies, and answers to the screening questions. Remember to start your application with *GRID GREEN*.

We look forward to meeting you!