SEM Manager

Job Description About our company Confie is the largest independent personal lines insurance agency and broker in the United States—serving customers nationwide. In 2010, we established our Shared Services Center in Tijuana, Baja California, creating a world-class operation built to efficiently support our customers, drive innovation, and develop exceptional talent. Since then, our Mexico operation has become a vital extension of our organization, strengthening the work that powers our U.S. business and elevating the experience of customers across all 50 states. Today, more than 1,800 team members—both on-site and remote—help fuel our success with a focus on quality, consistency, and operational excellence. Our growth reflects a deep investment in technology, continuous improvement, and—most importantly—our people. We foster an inclusive, fast-paced, and collaborative culture where employees are encouraged to grow and build long-term careers with a company shaping the future of insurance. Learn more at www.confiemx.com SEM Manager Will plan, execute, and optimize paid search campaigns across various platforms, focusing on driving high-quality traffic, increasing lead generation, and maximizing ROI. This individual will work closely with the digital marketing and analytics teams to develop strategies that improve the company's online visibility, increase sales, and attract customers in the competitive insurance industry. As a hands-on leader, you will oversee key client accounts across insurance and other competitive lead-generation verticals, ensuring our omnichannel strategies remain highly profitable. Requirements Bachelor's degree in marketing, business, or related field. Highly analytical and critical thinker, with advanced proficiency in MS Excel for deep data mining, reporting, and data summarization. Proficiency in Google Ads, Bing Ads, and other relevant SEM tools. Minimum of 5 years of experience in SEM or paid search marketing, preferably within the insurance or financial services industry. Proven track record managing high-budget lead generation and eCommerce campaigns in highly competitive verticals (e.g., mortgages, education, medical, financial). Solid analytical skills with the ability to analyze data and draw insights to improve campaigns. Job Responsibilities • Manage search campaigns across platforms such as Google & Bing Ads. • Execute advanced optimization tactics and modern campaign types, including tROAS Optimization, Performance Max (PMax), AI Mode, and others. • Manage SEM campaigns of $100k /week+, and ensure campaigns are running within budget while achieving optimal results. • Act as the primary client-facing expert, presenting high-level strategies, campaign progress, and new business growth opportunities directly to clients. DP-RH-001-Rev 0 • Provide regular reports and insights on campaign performance to senior leadership and other stakeholders. Leverage advanced MS Excel techniques to mine through complex performance data and create clear, actionable summaries. • Analyze performance data to track KPIs such as CTR, CPC, and CPAs. Apply critical thinking to diagnose performance shifts beyond surface-level metrics. • Implement projects to optimize KPIs. • Optimize ad copy and messaging and improve Relevancy and Ad Quality Scores. • Bridge the gap between paid and organic growth by actively applying SEO best practices (our second most critical channel) and integrating paid social media insights. • Support and guide a team of SEM Specialists. • Stay updated with the latest SEM trends, tools, and best practices, especially those relevant to the insurance industry Benefits Remote position (Mexico-based). Private Health Insurance. Major Medical Insurance. Life Insurance. Saving Funds and Voluntary Savings Account. Profit Sharing (PTU). Vacation Days (above law). Christmas bonus (above law) Vacation premium. Management bonus.