SEM Specialist

Summary

At AbelsonTaylor Group, work that makes you feel good isn’t just what we do—it’s who we are. We believe that when you feel good about your work, and where you work, you bring your best self to it. That’s why we create an environment where creativity thrives, teamwork flourishes, and inclusivity is more than just a value—it’s a way of life.

Here, you’ll help propel brands that inspire health and brighter futures, all while finding the support, inspiration, and growth opportunities to reach your own potential. Together, we dream boldly, collaborate deeply, and make a meaningful difference—one idea at a time.

We are seeking a SEM Specialist to join our team. The SEM Specialist is primarily responsible for developing, executing and managing paid search engine marketing (SEM) programs (i.e., Google, MSFT/Bing, etc.) to assist ad campaigns by increasing brand visibility on a variety of platforms. Working closely with the copyright and creative teams, the SEM Specialist will exercise judgment with anticipating needs and bid on ad space.

What You’ll Do 

• Manage the day-to-day execution and optimization of all assigned client paid SEM programs 

• Bid, negotiate and/or purchase paid search ads

• Create, develop and analyze ad copy in-line with search engine best practices (i.e., Responsive Search Ads, etc.) 

• Create, develop and analyze ad extensions in-line with search engine best practices (i.e., Sitelinks, Callouts, etc.) 

• Conduct keyword research and KW list development (and subsequent keyword optimizations) to increase visibility and optimization

• New paid SEM account setup within primary search engines (including billing setup and KW/Ad asset trafficking w/in search engine "Ad Editor" tools) 

• Paid SEM KPI reporting, measurement, and analysis (including daily spend tracking/pacing) 

• Participate in media planning (to identify target audiences and craft creative and effective campaigns) 

• Ensure campaign KPIs are met and within budget requirements, tracking costs and ROI 

• Monitor paid SEM budgets, spend pacing and billing across multiple clients and campaigns 

• Recommend optimization and budget strategies according to the best performing KWs, creatives, audiences, placements, etc. 

• Execute internal Media team RFPs and forecasting requests 

• Alongside the Marketing Intelligence (MI) team, contribute to building and analyzing reports on campaign success, performance summary and narrative 

• Contribute to drafting educational documents, POVs, best practices and innovative media team solutions 

What Makes You A Fit 

• Ability to exercise good independent judgment

• Ability to multitask & complete tasks efficiently, with high attention to detail 

• Ability to create analyses that explain 'what happened', 'why it happened' and 'what should be done' 

• Works well independently and as part of a team 

• Curious and inquisitive 

• Showcases initiative 

• Possesses quantitative analysis skills 

• Must be a kind human with a great sense of humor 

• Ability to think outside the box and challenge the ‘status quo’ – always willing to offer unique solutions in order to get the job done 

• Demonstrate a desire for thought leadership through continuous research 

• 1-3 years data-driven digital marketing experience 

Compensation Range: $55,000 - $65,000. The starting salary offer will depend on the candidate’s skills, qualifications, and experience. The company reserves the right to adjust this pay range at any time.