SEM Specialist II

ACCOUNTABILITIES & ESSENTIAL FUNCTIONS Perform daily account maintenance and creation of pay-per-click accounts on Google, Bing, Yahoo, & other search platforms as assigned. Manage the execution of search marketing campaigns & ad groups, including setup, analysis, optimization, monitoring, reporting, budget pacing & forecasting, keyword research, and expansion. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals. Optimize campaign/program performance through continuous testing & monitoring including collection and analysis of negative keywords. Manage the budget of all assigned paid search accounts and make recommendations for continuous improvement. Responsible for initiating the building and maintenance of reports and dashboards using search platform data plus data from additional sources. Maintain and monitor keyword bids Develop Mouser and ecommerce business acumen. Perform administrative duties with the SEM department including (but not limited to) scheduling meetings, organizing presentations, researching and evaluating new opportunities, and coordinating global communications. SKILLS & CERTIFICATIONS Skill evaluation: Behavioral (80%) Strong Excel, Writing, & Math Skills. Outstanding organizational skills and ability to manage multiple projects simultaneously while meeting deadlines. Excellent verbal and non-verbal communication skills. Including the ability to communicate with people at all levels. Interacts effectively with individuals and groups inside and outside the organization. Exhibits strong analytical, problem solving, negotiation, organizational, and teaching skills. Works effectively both independently and as a member of a cross functional team. Uses sound judgment to identify issues and escalates when appropriate. Contributes to improvements in processes (technical or business) used by multiple departments. Strong experience with all Microsoft Office applications. Multilingual is a plus but not required. Ability to set and track goals. SEM Specialist I Bachelor's Degree in a related discipline or work experience. SEM Specialist II Establish, maintain, and continuously build on Mouser and ecommerce business knowledge. Make recommendations to improve based on monitoring keyword bids, quality scores, and other account metrics. Make recommendations for A/B testing for continuous improvement. Set meetings at regular intervals with external teams to align objectives and gather insights. Maintain and actively pursue awareness of SEM Industry trends and changes and share this knowledge with the SEM team. Requirements Bachelor's Degree in a related discipline or work experience. 2+ years SEM experience required. For internal candidates, experience can be a combination of internal and external experience.