Senior Account Director

Company Description

MSL is an award-winning global public relations firm with the largest footprint in Asia Pacific. We are committed to advancing the communications industry through cutting-edge analytics, unique creative and impactful earned-first storytelling, strategic stakeholder engagement and sophisticated influencer marketing.

Overview

As a Senior Account Director, you will play a pivotal role in managing complex regional and local integrated ‘corp-sumer’ PR accounts, leading strategic planning and counsel, and ensuring quality and excellence in delivery. Serving as a trusted advisor to clients and mentor to junior team members, you can solve problems creatively and build up high-performing teams. You will also play an active role in driving new business – you enjoy unpacking briefs and take pride in developing creative ideas and hardworking plans.

Responsibilities

• Serve as the team’s account lead for your clients, providing senior strategic counsel and ensuring that all planning and execution align with client goals and objectives.
• Lead the development of PR strategy for clients and oversee execution excellence, ensuring that tactics are delivered against KPIs.
• Manage, guide and mentor your account teams to develop a collaborative, functional and high-performing mindset that always seeks to deliver the best possible outcomes.
• Cultivate strong working relationships with your clients, so that you are seen as a trusted partner to their business.
• Manage your accounts’ financial processes and integrity including budgeting, contracting, billing, profitability and forecasting.
• Take an active role in seeking new business prospects and provide senior team support on pitches.
• Be involved in developing and carrying out training programs for junior team members.

Qualifications

• 10 – 12 years of agency experience required, spanning consumer and corporate remits.
• Outstanding verbal and written communication skills – a strong writer and editor, and confident presenter.
• Experience in leading multiple account teams and mentoring junior team members.
• Experience in regional accounts, particularly in managing SEA markets from a Singapore hub.
• Ability to handle multiple fast-paced assignments/projects.
• Understanding of agency revenue and financial management.

Additional Information

Why Join MSL Singapore:

• You will get to lead regional and local PR strategy and execution on some of the world’s biggest and most iconic brands in travel, tourism, FMCG, retail, and many more.
• You will be part of a team that prioritises well-being, positive learning and collaborative teamwork.
• Under the Publicis Groupe umbrella, you will work within an extensive, dynamic network of creative, digital, media and communications agencies that sit at the forefront of the global communications industry.
• You will have flexible hybrid working arrangements and a suite of benefits including the Publicis Groupe ‘Work Your World’ program.