Senior Ads Specialist — Meta & Google | US Healthcare | Remote (EST)

We're looking for a performance-driven Ads Specialist who can own paid media across Meta and Google — someone who understands the nuances of marketing in the US healthcare and medical device space, is familiar with GoHighLevel, shows up as a real team player, and knows how to use AI as a tool without letting it do the thinking for them.

What you'll do

• Plan, launch, and optimize paid campaigns across Meta Ads (Facebook/Instagram) and Google Ads (Search, Display, YouTube)
• Navigate compliance and policy restrictions specific to US healthcare and medical device advertising
• Manage budgets, bidding strategies, and audience targeting to hit performance targets (CPL, ROAS, CAC)
• Work on ad creative direction — writing copy briefs, reviewing creatives, and running A/B tests
• Use AI tools where they make sense to speed up work — while applying your own judgment to validate, refine, and act on outputs
• Report on campaign performance with clear insights and recommended next steps
• Work closely with our agency team — this is not a lone-wolf role but can also work independently

Requirements

• Must have — prior experience running paid ads for US healthcare brands or medical device companies
• Hands-on experience managing Meta Ads Manager and Google Ads (not just supporting)
• Familiarity with ad policy restrictions in health and medical categories on both platforms
• Familiar with GoHighLevel (GHL) — you won't be managing it solo, but you need to know your way around well enough to collaborate with our GHL specialist and follow best practices
• Must be available during US Eastern Time (EST) working hours — real-time collaboration with the team is a core part of the role
• Responsive, collaborative, and proactive — someone the team can count on
• Strong analytical skills — comfortable reading data and making decisions from it
• Knows how to use AI when it makes sense, but doesn't rely on it as a crutch — critical enough to recognize when an output is off, when data doesn't add up, or when something needs a human call
• English fluency required

Nice to have

• Natural team player — someone who communicates well, pulls their weight, and makes the people around them better
• Comfortable presenting campaign performance and recommendations to clients — clearly and confidently