Senior Advertising Manager, Retail Media Paid Search

Harvest Group is a trusted integrated commerce agency that specializes in serving CPG suppliers looking to grow their business at Walmart, Target, Amazon, Kroger, Sam’s Club, Costco, and Harris Teeter. Harvest Group offers a connected commerce solution leading their clients with account management, digital content management, retail media management, and replenishment services. Established in 2006, our multi-functional team of retail experts leverages first-class systems and technologies to support our clients along every step of the retail journey. At Harvest Group, our culture and values are at the core of everything we do. This is evident in every area of our business – in our people, relationships, processes, and ultimately in how we serve our clients. This approach has humbly allowed us the opportunity to receive the following awards: Inc Best Places to Work - 2025 Great Place to Work Certified – 2024 Fortune’s Best Workplaces for Women – 2024 Fortune’s Best Medium Workplaces – 2024 Fortune’s Best Consulting & Professional Services - 2024 Business Intelligence Group Best Places to Work - 2023 Harvest Group Values Integrity: Doing what is right in all things Relationship: Pursuing depth, trust, and collaboration Service: Laboring for others with humility and care Excellence: Delivering extraordinary performance and results with humility Journey: Embracing our past and planning for our future with faith Description The Senior Digital Advertising Manager, Retail Media Paid Search will play an essential role in defining, managing, and communicating retail paid search strategies for large, complex clients across multiple retailers (including Walmart, Sam’s Club, Amazon, Target, and Kroger). While this role is primarily dedicated to Paid Search (sponsored product campaigns, keyword strategy, bid management, and performance optimizations), it also serves as a strategic advisor/consultant across programmatic display and paid social channels. In addition to planning, executing, and reporting on search campaigns, this full-funnel leader is expected to consistently focus on client opportunities and threats. Day-to-day activities include hands-on execution of Paid Search campaigns (optimizations, keyword analysis, bid adjustments), strategic planning, and managing client/team relationships. This role is a balance between execution and strategy. The Senior Advertising Manager will also inform internal client teams on important Paid Search strategies and best practices in retail media. The ideal candidate will work to make sense of the many moving pieces of the sponsored advertising ecosystem, translating them into actionable strategic choices. For this role, we prefer that candidates are based out of the following states: AL, AR, AZ, CT, FL, GA, IA, ID, IL, IN, KS, KY, MD, MN, MO, MS, NV, NC, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, or WI. Responsibilities Inform strategy, planning, and own execution for clients’ Paid Search advertising campaigns Build, maintain, and report on search campaigns aligned to client goals Optimize and maintain campaigns, including analyzing current results to inform tactical changes Collaborate across internal account teams, external client teams, and retailer media group stakeholders to maximize performance Serve as a strategic advisor on holistic retail media strategies inclusive of search, programmatic display (e.g., AMZ DSP, DV360, TTD), and paid social (e.g., Meta) Guide clients and teams through clear and concise communication, both written and verbal Apply strategic thinking, adaptability, and insightful analysis to identify areas of opportunity and deliver optimized results Provide weekly reporting with analysis and insights of prior week’s activity and campaign results-to-date Requirements 4–5+ years of experience managing retail Paid Search campaigns across retail media networks (ex. Amazon, Walmart Connect, Criteo, Instacart, or similar retail media networks) Must have hands-on experience executing campaigns on Walmart or Amazon Enjoys fast-paced, changing environment with evolving challenges Strategic thinker capable of analyzing search performance data to refine campaign execution Self-starter with a drive to innovate and improve processes and results Experience managing multiple stakeholders and achieving consensus on goals and objectives Ability to take ownership and work autonomously with little supervision Strong multitasking skills with ability to prioritize and organize multiple projects Exceptional attention to detail with ability to connect small changes to larger performance outcomes Ability to translate large amounts of performance data into concise and actionable takeaways Clear verbal and written communication skills Adept at learning new advertising platforms and tools Proficient in Microsoft Office, with a focus on Excel Willingness to travel Preferred Experience developing Paid Search advertising strategies across multiple retailers (e.g., Walmart, Sam’s Club, Amazon, Target, Kroger) Experience with holistic strategy in account management or as a strategic advisor , inclusive of search, display (Amazon DSP, DV360, TTD), and social (ex. Meta) 1–2 years of people management experience What We Offer Harvest Group understands that investing in our people and culture are vital to successfully attracting and retaining top talent. Our goal is to offer competitive compensation and benefits packages to all employees. Each year, we invest time to research and evaluate how our packages line up with the latest market dynamics. We carefully consider a wide-ranging list of factors to determine compensation, including but not limited to level of job-related experience, knowledge, skills, location, etc. Base pay is just one component of the total compensation and benefits package. The national hiring range for this position is $85,000-$100,000/annually. Additionally, this position is eligible to participate in our bonus program. Our robust benefits package was created to help support employees physically, financially, and emotionally through life’s big milestones and in your everyday life. Benefits include but are not limited to Medical, Dental, Vision, 401K, PTO, Charitable Gift Matching Program, Volunteer Hours, and more! Our heart at Harvest is to provide and maintain a work environment that fosters diversity, inclusivity, authenticity, mutual respect, professionalism, and growth. Harvest Group is an equal opportunity employer that does not discriminate on the basis of race, creed, color, religion, age, marital status, familial status, national origin, ancestry, disability or handicap, sexual orientation, gender identity or expression, veteran status, and any other characteristic protected by applicable federal, state, or local laws. We encourage all interested candidates to apply.