Senior Analyst, Digital Analytics

Title : Senior Analyst, Digital Analytics Location : Nashville, TN or Remote Overview: Asurion is seeking a curious, performance-driven Senior Analyst of Digital Analytics to join the team at our Nashville corporate office or remotely. This role sits in the marketing organization and will provide analytical/data support to digital growth initiatives led by the marketing and partner teams in a B2B2C sales model. You'll work on a technically sophisticated team and partner closely with stakeholders to turn data into clear, compelling narratives that drive decisions. Success in this role requires data analytics expertise, creative problem-solving, strong communication skills, an ownership mindset, and demonstrated experience working with cross-functional teams. Essential Duties and Responsibilities: Responsible for standard and ad-hoc reporting on performance of our digital marketing, organic, email, web properties and voice/chat channels Support ad-hoc and exploratory analyses of key partner initiatives, tests, and emerging growth opportunities, helping to identify opportunities and provide data-driven recommendations Produce succinct reports highlighting results and key insights of digital programs using a combination of business intelligence tools (e.g., Power BI) and Excel Help define KPIs and develop requirements for measurement planning, tagging, sourcing digital data across platforms, including web analytics, DSPs, websites/apps, etc. Help evolve measurement and attribution approach, triangulating performance across client platform data and internal data sources Collaborate with cross-functional teams and partner teams to ensure we can define and effectively measure customer and business success to effect positive change Stay up to date with AI technology, effectively leveraging LLMs, automation, and alerting to improve productivity and enhance insights generation What You’ll Bring to The Team: 2-4 years of professional experience in (digital) data analysis, marketing analytics, and digital funnel measurement BA/BS in data analytics, information systems, internet technologies, marketing, business, or a related field preferred; relevant data/analytics certifications and/or equivalent hands-on experience will also be considered. Strong problem-solving and decision-making abilities with excellent attention to detail Strong technical fluency in analytics tools and methods, primarily SQL, and experience with Python, R, or similar analytical tools. Experience working with Amazon data through platforms such as Amazon Ads or Amazon Seller Central strongly preferred Experience measuring digital funnel, cross channel attribution, and initiative performance via web analytics platforms (Google/Adobe Analytics), digital A/B testing experience preferred Experience working with subscription model performance analytics preferred Experience working with customer segmentation or audience data is a plus Why Asurion? Simply put, Asurion helps people stay connected. We are a privately held company which enables us to focus on long term customer and client value. We provide over 290 million consumers around the world with simple, intuitive technology advice to help them get the most from their devices; support to fix their issues and connectivity crisis, and device protection to ensure they receive a replacement or repair. When a product is missing or simply doesn't work properly, Asurion’s 17,000 employees are focused on solving the problem with people and processes operating 24 hours a day, seven days a week, speaking six languages, and working across any device, platform, or provider. By partnering with leading retailers, mobile carriers, and pay-tv providers, Asurion helps make customers lives a little easier and their technology a lot more amazing.