Senior Analytics & Activation Consultant

ABOUT THE ROLE Help your clients grow their business by partnering with them to draw compelling insights from Nielsen data. The Senior Consultant will be curious, self-motivated and have a creative touch. Leverage statistical analysis to understand past trends and predict the future effect of marketing tactics on sales. You will create concise and compelling presentations about brand, market, industry and category trends in response to your client’s business needs. You will work with a cross functional range of stakeholders to help our clients make smarter decisions when investing their marketing budget and ensure that the client is achieving maximum benefit from their Nielsen investment. The Senior Analytics & Activation Consultant will partner with modelling teams to develop econometric models that incorporate numerous factors impacting sales performance (pricing, promotions and competitive activities, range) to help isolate what's really driving consumers' purchase decisions and identify the most effective strategies to achieve client’s profitability objectives. Presenting often to senior client stakeholders, this role provides a platform to influence client strategy at the highest levels and demands strong commercial and analytical capability. RESPONSIBILITIES Have a strong working knowledge of the client business priorities and the role we can play in supporting these goals (eg. participating in business cycles such as brand planning & range reviews etc.) Lead trainings Create some thought leadership to be shared both internally and externally with a view to addressing client business issues and promoting new thinking Subject matter expert in RGM Work with sales to shape briefs and upsell where possible Client ownership of assigned accounts, strengthening relationships through a deep understanding of client’s issues and providing value-add expertise in pricing & Strategic Revenue Management Analysis of client engagement to drive deep integration & satisfaction To convert analytical results into a business-focused and actionable client report Present results in a compelling, consultative way applying an SCQA approach REQUIREMENTS An understanding of Revenue Growth Management Strong analysis, insight generation and visualization skills, focusing on statistics, economics, and marketing research as an advantage Analysis of model outputs to deliver consultative recommendations Knowledge of statistical methods Excellent project management Excellent time management and prioritisation skills with a proven track record of delivering projects on time Problem solving and solutions orientated Perform work accurately and effectively with attention to detail Engaging presenter Ability to work independently Good at building relationships, internally and with clients Strong verbal and written communication skills An understanding of the FMCG industry and trends and implications for our clients and their brands Advising Commercial Team on development of proposals and project design based on client need Capable of leveraging tools such as Microsoft excel and PowerPoint Ability to articulate technical information in a simple, impactful way Ability to operate and influence across various levels and stakeholders in the organization BA/BS required or equivalent business experience 3+ years research related roles with focus on marketing analytics Previous experience in the FMCG sector, preferably within brand, category management, trade marketing, consumer insights or revenue management What We Offer 30000 - 38950 euros annually Placement within the range will depend on objective criteria including experience, skills, and internal equity considerations. We are committed to equal pay and pay transparency. Remuneration decisions are made using gender-neutral and objective criteria. A dynamic work environment with opportunities to engage with local and global companies Flexible working hours and hybrid work options Comprehensive onboarding and internal training programs Access to learning platforms Staff and team events #LI-Hybrid-LN-PT2 Our Benefits Flexible working environment Volunteer time off LinkedIn Learning Employee-Assistance-Program (EAP) NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/ About NIQ NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com Want to keep up with our latest updates? Follow us on: LinkedIn | Instagram | Twitter | Facebook Our commitment to Diversity, Equity, and Inclusion At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion