Senior B2B Sales Executive (Marketing Industry Background)

Job Description:

Potential HR is hiring on behalf of its client, Boh Digital, a Digital Marketing Agency, for a Senior Digital Sales Executive to drive B2B client acquisition across the Egyptian and GCC markets and manage the complete sales cycle from lead generation through negotiation and deal closing.

The role requires a commercially driven sales professional with solid experience selling Digital Marketing, Media, Advertising, or Production services, strong knowledge of marketing solutions, and the ability to manage different types of leads and convert opportunities into long-term business relationships.

Key Responsibilities:

• Generate and manage B2B sales opportunities across Egypt and GCC markets.
• Identify and approach potential clients through outbound prospecting, referrals, LinkedIn, networking, databases, and other relevant channels.
• Handle different types of leads including cold, warm, and hot leads.
• Qualify prospects based on business needs, budget, decision-making authority, and potential fit.
• Conduct discovery calls and client meetings to understand business objectives and marketing challenges.
• Present and sell relevant digital marketing, media, advertising, and creative solutions.
• Manage the complete B2B sales process from prospecting and qualification through proposal, negotiation, closing, and account handover.
• Prepare and present proposals, quotations, and commercial offers in coordination with internal teams.
• Negotiate commercial terms and close deals with prospective clients.
• Build and maintain strong relationships with business owners, founders, marketing managers, and other decision-makers.
• Maintain and continuously develop a healthy sales pipeline.
• Record and update leads, opportunities, follow-ups, meetings, and sales activities using the company's CRM system.
• Follow up consistently with prospects and move opportunities effectively through the sales funnel.
• Achieve agreed monthly and quarterly sales targets.
• Identify upselling and cross-selling opportunities within existing accounts.
• Coordinate with Account Management, Creative, Content, Media Buying, and other internal teams during client handover.
• Monitor market trends, competitors, and potential business opportunities across Egypt and GCC markets.
• Provide regular pipeline updates, sales forecasts, and activity reports to management.

Job Requirements:

• Bachelor's degree in Marketing, Business Administration, Commerce, or a related field.
• 3–5 years of professional experience in B2B Sales, Business Development, Digital Sales, or a similar role.
• Proven experience working with clients across Egypt and GCC markets.
• Strong previous experience selling Digital Marketing, Advertising, Media, or Production services.
• Strong understanding of digital marketing services and ability to explain their business value to prospective clients.
• Previous experience within a Digital Marketing, Advertising, Media, or Production company is required.
• Strong B2B sales experience with business owners and corporate decision-makers.
• Proven experience handling cold, warm, and hot leads.
• Strong experience managing the complete sales cycle from lead generation through negotiation and closing.
• Proven ability to close deals and achieve sales targets.
• Previous hands-on experience using CRM systems for pipeline and opportunity management.
• Strong prospecting, lead generation, negotiation, presentation, and closing skills.
• Strong commercial mindset and ability to understand client business requirements.
• Good communication and relationship-building skills.
• Very Good command of English.

Working Conditions:

• Working Days: Sunday to Thursday
• Working Hours: 10:00 AM – 6:00 PM
• Location: 5th Settlement, New Cairo
• Working Model: Hybrid
• Employment Type: Full-Time

Benefits:

• Salary: Competitive Salary
• Commission: Attractive Commission Scheme
• Growth: Career Growth & Development Opportunities
• Work Environment: Supportive and Professional Work Environment