Senior Brand Executive

Home Join our team Explore opportunities Req ID Posted Function Location Req ID: 98688 Function: Marketing Posted: Jun 29, 2026 Location: We’re looking for a Senior Brand Executive to join the Malaysia Luxury team. This role will be responsible not only for the commercial success of brands’ under their care, but also the acceleration of Coty’s ambitions within fragrance and colour cosmetics space, through impactful marketing strategy and impeccable execution. THE ROLE OPTIMIZE, ENABLE, INNOVATE! As our Senior Brand Executive, this role is accountable to unleash the full potential of the brand portfolio and to drive long-term sustainable category growth agenda towards COTY’s strategic objectives. You will build groundbreaking campaigns and bring it to life. You will be reporting to Brand Manager , and you will manage: Brand Management Support the Brand Manager in achieving the brand and business objectives for assigned brands by contributing to the development and execution of effective marketing strategies. Collaborate with Media and PR Agencies to create integrated media and PR strategies aimed at enhancing brand desirability, supporting product launches, and driving overall brand development. Monitor and analyze key performance indicators (KPIs) such as reach, impressions, and brand recall for both PR and digital campaigns to evaluate effectiveness and optimize results. Work closely with retailers to consolidate brand mechanics, ensuring alignment and effective implementation across various sales channels. Trade Marketing, BTL: Promotion & Animation Execute BTL promotions across Dept Stores, Sephora and Perfumery and Ecommerce channels for in-store, omni excellence Develop exclusive offerings and promotions tailored to various customers/channels and end consumers Coordinate the execution of product animations and podium displays in collaboration with Key Accounts, Visual Merchandising, and Retail Operations. Oversee the development and execution of brand-building and sales-driving events that reflect the brand’s heritage, image, and expertise. Assist the Brand and Retail Operations teams in monthly sales planning and activation initiatives designed to drive results, overcome challenges, and manage risks effectively. Works hand-in-hand with the Visual Merchandising and Retail Operation team with regarding to implementing product staging, development of visuals and other POS materials, promotions, training of Beauty Advisors, and customer journey Reporting & Others Research and track competitors’ marketing activities periodically and collect market data and insights to analyse brand’s competitive performance and future plans. Manage and coordinate the deployment of brand assets that support the annual plan activation together with external agencies Maintain the full spectrum of marketing expenses including document issuance, record maintenance and monthly tracking. YOU ARE A COTY FIT You like to make a difference. As a Senior Brand Executive, you will share your valuable experience with the team, and you get energy from working in a fast-paced, diverse and international environment. Other than that, you should also have the following requirements: 2-3 years of marketing experience within the cosmetics industry, including trade marketing experience, in Malaysia market Excellent time management skills and the ability to prioritize effectively and work under pressure. Highly detailed with strong organizational and analytical skills Team player, ability to develop effective working relationships both internally & externally, and excel in a multi-cultural environment Proactive, agile, with strong business acumen Highly proficient in MS Excel and PowerPoint CRM and multi-brand management experience is preferred If you’re ready to support and shape the future of beauty, we want you on our team! WHAT WE OFFER This is a unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way. Coty’s global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best. ABOUT US Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you. Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion to create a more open, inclusive, and diverse workplace where all employees can be their authentic self. Country/Region: MY City: Kuala Lumpur