Senior Brand Manager - Shaver (NAM)

Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

About the Role

The Senior Brand Manager, Shave will play a key role in shaping the future growth of BIC’s Shave business in North America, leading long-term brand strategy, innovation, consumer growth, and brand-building initiatives.

This is an opportunity for a strategic and entrepreneurial brand leader who can identify new consumer opportunities, white spaces, and growth platforms, and translate them into compelling innovation, campaigns, partnerships, and category strategies.

Working closely with global and cross-functional teams, you will help define where the Shave business goes next, while connecting brand strategy with strong commercial and financial thinking. The role will also lead and develop two Brand Managers, making people leadership an important part of the opportunity.

What You’ll Do

• Develop forward-looking brand and category strategies that strengthen BIC’s position in Shave.
• Identify consumer needs, emerging behaviors, category trends, and white-space opportunities that can unlock future growth.
• Translate consumer, competitive, and financial insights into clear strategic priorities and business recommendations.
• Apply a strong commercial and P&L mindset when evaluating growth opportunities and investments.
• Shape the innovation and renovation pipeline in partnership with global and cross-functional teams.
• Lead the development of breakthrough, insight-driven marketing campaigns across digital, social, e-commerce, retail, media, and other relevant channels.
• Develop strong consumer propositions, positioning, and go-to-market strategies for new and existing products.
• Explore new ways to grow the brand, including strategic partnerships and collaborations.
• Challenge established assumptions and bring fresh thinking to how BIC can win with consumers.
• Partner across Sales, Finance, Global Category, Consumer Insights, R&D, Supply Chain, agencies, and other functions to turn strategy into action.
• Collaborate and influence effectively across global teams, countries, and cultures.
• Lead, coach, and develop two direct reports, providing strategic direction while empowering strong execution.

Required skills

• Bachelor’s degree in Marketing, Business, or a related field.
• 8+ years of progressive marketing/brand management experience, ideally within CPG or consumer products.
• Strong experience developing brand and category strategies.
• Proven experience leading innovation/new product initiatives and integrated marketing campaigns.
• Strong understanding of P&L, commercial performance, budgets, and business drivers.
• Experience translating consumer, market, and performance data into actionable growth strategies.
• Proven people-management experience and ability to develop and guide a team.
• Demonstrated ability to work with and influence global, cross-functional stakeholders.
• Strategic, analytical, and creative problem-solving capabilities.
• A proactive, resourceful and entrepreneurial mindset, with the ability to create direction and move forward in an evolving environment.

BIC’s NAM headquarters will be located in Norwalk, Connecticut. Scheduled to open in 2027, the new headquarters is designed to foster a collaborative, flexible, and modern work environment while supporting a hybrid work model