Senior Brand Marketing Manager

The Senior Brand Marketing Manager owns and shapes CALPAK's holistic brand strategy, driving awareness across all customer touchpoints: social media, PR, events and activations, brand partnerships, retail, and the influencer and ambassador ecosystem. This role leads the brand team in how CALPAK shows up across digital channels and in person, elevating brand perception, expanding awareness, and deepening emotional connection with consumers. Reporting to the Director of Brand Marketing, the Senior Brand Manager is both a strategic thinker and an executional driver, and a key decision maker in translating CALPAK's brand vision into impactful, integrated marketing initiatives. The role leads cross-functional collaboration across Creative, Social, Acquisition, and Retention teams, ensuring all brand touchpoints are cohesive, compelling, aligned, and performance-informed. This role also oversees external partners, manages direct reports, and provides clear directional support in how CALPAK builds and scales its brand presence across channels and communities.