Senior Brand Strategist

Company Description: XTREME Mindz Solutions Ltd is a brand activation company that delivers cutting-edge brand and digital solutions to drive visibility and measurable ROI for organizations. We partner with clients to build strong, differentiated brands that perform across traditional and digital channels. XTREME Mindz Solutions combines strategic thinking with creative execution to help brands connect with their target audiences and achieve business objectives.

Summary of Role: The Senior Brand Strategist is a full-time, hybrid role based in Abuja, with flexibility for partial work from home. This role is responsible for leading brand strategy development, including positioning, architecture, and messaging frameworks for clients across diverse industries. Day-to-day tasks include conducting market and consumer research, analyzing competitive landscapes, and translating insights into clear brand strategies and activation plans. The Senior Brand Strategist will collaborate closely with creative, digital, and account teams to ensure consistent brand expression across campaigns, content, and touchpoints. Additional responsibilities include presenting strategic recommendations to clients, monitoring brand performance metrics, and refining strategies to improve visibility and ROI.

Primary Responsibilities

· Work with the teams to develop fully integrated traditional and digital marketing strategies and solutions that deliver on our clients’ business and marketing objectives.

. Develop persuasive client proposals, strategic presentations, and business development documents.

. Create compelling narratives and strategic frameworks that effectively communicate agency recommendations.

. Support business development efforts by participating in client pitches and presentations.

· Plan and execute marketing strategies, campaigns, and platforms, including social media, email, search engine optimization, search engine marketing, websites/landing pages, automation, video, and emerging technologies.

· Work with account teams to help define the scope and recommended approach for marketing and advertising projects.

· Develop unique strategies and build upon current client strategies within the media arena to meet/exceed client objectives.

. Serve as a trusted strategic advisor to clients on branding, marketing, and communication matters.

· Oversee auditing of clients’ existing marketing efforts and develop strategies and tactics for optimization.

· Identify key trends and insights to make business decisions.

· Ensure that advertising messages align with client or company objectives.

· Monitoring the performance of online and offline advertising campaigns and reporting the results to relevant stakeholders.

· Researching the current media landscape and keeping up to date with the latest media trends.

· Determining the most suitable media mix given the nature of each client’s business, budget, and preferred advertising media.

. Provide strategic direction and insights during campaign development and execution.

. Review creative concepts and campaign materials to ensure consistency with approved strategies

· Build and maintain relationships with clients, advertising platforms, and media influencers.

· Work with cross-functional teams, including other media specialists, to plan, implement, and improve account performance aligned with client goals and initiatives.

· Provide benchmark and tracking reports to Account Managers, Clients, and the Media Team on key performance indicators and provide insights on how they map to larger client goals.

. Prepare strategy reports, campaign evaluations, and client presentations

· Analyze trends and improve media performance based on the client’s KPIs.

· Brainstorm with the Creative teams to come up with ideas

. Create detailed marketing strategy documents and integrated communication plans for clients across various industries.

Key Requirements

· Bachelor’s degree in English, Advertising, Public Relations, Marketing, or a similar field.

· Capacity to work independently and collaboratively.

· A proven track record in developing strategic plans that benefit the client

· Ability to work with minimal supervision.

. Master’s degree or professional certification in Marketing, Branding, or Strategic Management is an added advantage.

. Minimum of 10 years of experience in brand strategy, marketing strategy, advertising, or integrated marketing communications.

. Previous experience in an advertising, marketing, or communications agency.

· Ability to work efficiently without compromising quality or accuracy.

. Ability to prepare an integrated marketing campaign document from start to finish.

· Capacity to work on multiple writing projects simultaneously

Salary: 500,000