Senior Content Marketing Manager

About RentSpree Renting should be faster, fairer, and less stressful than it is. We're the infrastructure that makes that happen. Four million users. 300+ real estate company and MLS partnerships. Ten years of consistent growth. From applications and screening to payments and lease management, the full rental journey runs on RentSpree. Recognized by Forbes as a Best Startup Employer and by BuiltIn Seattle as a Best Place to Work. Senior Content Marketing Manager — Seattle, WA (Hybrid) The Growth & Marketing team is building the growth engine across the entire RentSpree customer experience—fueling our next stage of scale. We’re data-driven, insight-obsessed, and committed to exceeding acquisition, adoption, and revenue goals while strengthening trust with both Agents and Landlords. As our Senior Content Marketing Manager , you will build the repeatable content engine that fuels both agents + landlords—supporting our growth roadmap while also unlocking new opportunities over time. This role is a core builder in shifting RentSpree from traditional marketing to a flywheel-driven growth system—one where RentSpree-produced content and user-generated content work in tandem. Our most credible voices aren't us: they're the agents and landlords already using RentSpree every day. This role finds, activates, and amplifies those voices alongside our own, creating compounding momentum across acquisition, activation, and retention. Hybrid in Seattle, WA — three in-office collaboration days weekly plus occasional travel for offsites and events. What You'll Do Build the Content Engine (end-to-end) Own content strategy across agents and landlords (B2C): develop an integrated content and distribution plan across education, testimonials, social content, webinars, customer advocacy video content, and community loops designed to drive flywheel momentum—not just awareness. Create scalable content that drives “Learn → Activate → Refer”: translate core product value and best practices into content that improves conversion, activation, and retention across both flywheels. Stand up repeatable production systems: build an editorial calendar, templates, a lightweight content ops system, and a measurable distribution plan (email, social, webinars, partner channels, in-product placements as applicable). You use AI wherever possible to speed up but do not use it to compromise on trust and authenticity. Drive durable growth through community, influence, and trust Launch and scale community programs that deepen engagement with agents and landlords—starting small, learning fast, and building repeatable loops that support acquisition and retention. Build a nano-influencer + customer advocate motion: recruit, enable, and activate credible voices (agents + landlords) to create trusted content, testimonials, and co-marketing moments. Develop a customer proof engine: systematically source and ship case studies, quotes, reviews, and short-form proof assets that support growth campaigns, lifecycle journeys, sales enablement, and product launches. Partner tightly with Growth, PMM, Product, Data, and Sales Collaborate on a flywheel-aligned roadmap: partner with Growth Marketing, Insights/Experimentation, PMM, and Product to ensure content + community efforts map to the highest-leverage opportunities and key metrics. Operate with experimentation rigor: define hypotheses, run tests, and iterate content/community motions based on performance and learnings—building a playbook the org can scale. Support brand elevation through bold, dynamic storytelling: help shift market perception of RentSpree beyond a point solution through clear, trusted, and differentiated narratives and customer stories. Use AI to scale output (responsibly) Leverage AI and agentic workflows to accelerate ideation, drafting, repurposing, distribution, and measurement—raising velocity without sacrificing quality or brand trust. Our job descriptions evolve with our business needs and priorities. Your role may include other tasks, projects, and team support. Skills You Bring 5-10+ years in content marketing, community, editorial, creator/influencer, or integrated marketing roles —ideally within SaaS, proptech, fintech, or marketplace / B2B2C or B2C businesses. Proven experience building repeatable content systems (not one-off campaigns): editorial strategy, production, distribution, and measurement. Strong instincts for trust-building storytelling : customer proof, testimonials, case studies, creator partnerships, and narrative development that moves adoption—not just engagement. Experience launching and scaling community or advocacy programs (online communities, webinar programs, ambassador programs, creator/influencer programs, customer councils). Comfort partnering cross-functionally with Growth, PMM, Product, Sales, and Data—and translating priorities into content and programs that drive measurable outcomes. Strong writing + editorial judgment , with the ability to adapt voice across personas (agents vs. landlords) and formats (short-form, long-form, scripts, live/webinar). AI fluency: hands-on use of AI tools/workflows to accelerate production, repurposing, and insights—brand-safe and quality-driven. Qualities You Practice These are the principles we hire for and hold ourselves to: Own it end to end. Drive projects from idea to execution. Take pride in the work. Do what it takes. Communicate like a teammate. Direct, candid, and respectful. Give feedback well, receive it well, and build trust through transparency. Hold a high bar. Think critically. Stay curious. Keep looking for ways to do it better. Stay adaptable. Anticipate challenges, take initiative, and bring resourcefulness to whatever comes next. Experiment and learn fast. Try things. Learn from what doesn't work. Keep it simple. Debate well, commit fully. Push back constructively, contribute your point of view, then align and move together. AI is a core skill. Use AI tools to move faster and think sharper. SpreeHours RentSpree has teams in the US and Bangkok. Collaboration across that distance requires a shared window: Monday-Thursday, 5–7pm PT. How often you're in SpreeHours depends on your role, team, and projects. Any SpreeHours you work, you take back as flex time the same week. Outside of SpreeHours, your schedule is yours. Why Join Us? The work here is real, the problems are hard, and you'll have teammates who push you to do your best. Compensation. $150-200k dependent upon leveling and experience. Equity. Share in what you help build. The team. Talented colleagues who push you and back you up. Room to grow. Coaching, resources, and development beyond the role you start in. Health coverage from day one. Medical, dental, and vision for you and your dependents. HSA/FSA options. Headspace Care+, gym discounts, and more. A real plan for your future. Life and disability coverage, plus a SIMPLE IRA with company match. Flexible vacation. Take the time you need. We trust you to manage it. 11 holidays a year, plus 3 recharge days. Ways to connect. Reimbursed weekly team lunches, game nights, and events. In-person and remote. Recognition. Recognize a peer with Sprees (redeemable for gift cards or donations). Nominate someone for a S.P.R.E.E. Award with a potential spot bonus. The tools to do your best work. Business expense allowance and internet reimbursement. Family support. Parental leave and fertility benefits. Legal and tax help. Legal benefits and tax support through RocketLawyer. Seattle HQ perk. Company-sponsored Orca card for public transit to and from the office. High impact, lean team. Small teams, close to customers, shipping work that matters. Your fingerprints are on the product. Ready to Build Something Big? If you take ownership, move with urgency, and want to work on problems that matter, we'd love to hear from you. You don't need to meet every requirement. If this feels like the right place to do your best work, reach out. EEO Statement RentSpree is an equal opportunity employer committed to diversity and inclusion in the workplace. We do not discriminate on the basis of race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic under federal, state, or local law. This applies to all employment practices, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Hiring decisions are made on qualifications, merit, and business need.