Senior Copywriter

About Ritual Ritual is a personal health brand that is raising the bar for daily wellness. Known for our best-selling, clinically backed prenatal, we create science-backed supplements with transparency at their core. We believe women deserve products they can trust, backed by real evidence—not just promises. We started by reinventing the multivitamin with the first visible supply chain of its kind. Today, we’re expanding into new categories with the same high standards that built our reputation. Hundreds of thousands trust Ritual, and we’re growing fast. Our team of 120+ scientists, creatives, and skeptics is raising the bar for women’s health. We’re venture-backed, based in sunny Los Angeles, and always looking for people ready to challenge the industry—and do the best work of their careers. About the role We’re looking for a Senior Copywriter to join a best-in-class creative team, bringing the strategic writing chops to shape the creative & verbal identity and help Ritual break through. As Senior Copywriter, you’ll work with cross-functional team leaders to concept, refine, and execute compelling brand and product messaging strategies, up and down the marketing funnel. This role is great for a self-described self-starter who loves to collaborate and is able to confidently advocate for a high standard of work. If you think you know what’s funny and if you’re passionate about women’s health, this is the role for you. Ability to juggle cooks & kitchens is a big bonus. What you'll do Lead the development of messaging & verbal identity for brand campaigns and new product launches. Act as a brand voice ‘editor’, mastering the Ritual POV and reviewing content for quality on an ongoing basis. Work alongside channel leads, product managers, designers and art directors to craft smart, vivid “thumb-stopping” executions from upper-funnel TV to Facebook ads. Work directly with the Senior Creative Director and company leadership to advise on major verbal strategy decisions. Define new processes, helping to implement strategies and protocols around thoughtful use of AI. Deeply understand the Ritual consumer, and act as their representative, ensuring external messaging is always considerate of their needs and attention. Who you are You bring curiosity, strategic thinking, and excellent judgment to creative challenges. You translate complex ideas into clear, compelling messaging while maintaining a high bar for craft. You're a self-starter who thrives in ambiguity, embraces feedback, and continuously evolves your thinking, process, and tools—including AI. You communicate with clarity and empathy, give thoughtful feedback, and build trust through respectful collaboration. You partner effectively across disciplines, value diverse perspectives, and believe the best creativity comes from shared ownership—not ego. You're highly organized, able to balance competing priorities, and consistently deliver high-quality work in a fast-moving environment. You have exceptional taste, a strong point of view, and a passion for creating culturally relevant work that pushes the brand forward. What you'll need Minimum 5 years of experience from both in-house and agency environments A witty portfolio that demonstrates a sharp, technical command of language. You have proven experience across social, email, brand, and growth channels, demonstrating an ability to adapt a message for maximum impact at every touchpoint. Verbal, brand, or creative strategy experience, including brief-writing, campaign planning, identity concepting, etc. An ability to work with kindness and care, navigating fast-paced environments with a focus on team success and creative excellence. A passion for women’s health and sustainability. Former experience in vitamins, health, or wellness is not needed. Former experience in high-growth start-up environments is appreciated. We encourage you to apply even if you don't meet every qualification listed above. We're committed to building a diverse team and recognize that skills can be developed in many different ways. #LI-Remote Compensation Pay Range: $80,750 - $100,000 Your base salary is one part of your total compensation package. The salary range represents the entire compensation range for this position. Exact compensation will depend on a number of factors, which may include the successful candidate's skills, level, years of experience, technical expertise, and other qualifications. Not all candidates will be eligible for the upper end of the salary range. This role is also eligible for equity + generous benefits + 401k + unlimited PTO etc - see our list of perks/ benefits below. What We Offer Health & Wellness Medical, Dental, Vision, and Life Insurance Healthcare & Dependent Care FSA Mental health support via Wellness Coach and Calm Health Pet insurance discount 10 Wellness Days per Year (Final Friday of every month) Free Ritual subscription during your tenure Annual Wellness Stipend Monthly wellness activities Financial & Career Support 401(k) Match (up to 4%) Equity participation through stock options Monthly Technology Stipend New Hire Work From Home Stipend Family & Flexibility 5 months of gender-neutral parental leave for eligible team members Flex Time for birthing parents Family Planning via Maven Clinic Monthly Childcare Allowance Time Off Unlimited PTO (with a 10-day minimum to recharge) 11 Paid Company Holidays Additional company time off for holidays that fall around a weekend Winter Break (Christmas - New Years) Holiday Diversity Policy 2 Days to volunteer (Days of Action) Focus Fridays for self-development and deep work